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The New iPhone 17 Is Already the Target of Global Controversy: Users Report Scratches Right Out of the Box

Written by Noel Budeguer
Published on 22/09/2025 at 21:17
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New iPhone 17 Users Report Scratches Right Out of the Box. The Switch from Titanium to Aluminum Rekindles Past Controversies for Apple and Raises Questions About the Durability of Pro Models

Just days after hitting the stores, the iPhone 17 has already become the target of criticism on social media. Users report that the new devices show scratches within the first hours of use, especially in the Pro and Pro Max versions.

The situation, dubbed “scratchgate”, has brought back memories of past controversies involving Apple and its choice of materials.

Complaints in Stores and Social Media

Images and videos posted on X/Twitter show demo units scratched on the very first day of display in Apple Stores in New York, Shanghai, and London.

Additionally, buyers claim that the scratches appear even at the unboxing moment, with circular marks left by MagSafe.

One of the most shared reports compares the durability of the new iPhone with that of the old iPhone 13 Pro Max.

“Sorry, Apple, but #Scratchgate is real and very disappointing,” wrote a consumer, warning other buyers to use protective cases from the very beginning.

Aluminum Replaces Titanium and Reignites Debate

According to journalist Mark Gurman from Bloomberg, the problem is linked to Apple’s decision to replace the titanium sides — present in the previous generation — with anodized aluminum.

While aluminum offers better thermal dissipation, its surface is more vulnerable to scratches, something that becomes even more evident in darker color versions.

This contrast has led experts to speculate that Apple avoided launching a completely black Pro model in 2025 specifically to reduce the visibility of damages.

Repeated Controversies

The history recalls other delicate moments for the company. In 2012, the iPhone 5 was marked by its tendency to peel and scratch due to the anodized aluminum, especially in black.

At the time, Phil Schiller, then Vice President of Marketing, stated that “any aluminum product can scratch or chip,” calling the issue a “normal” occurrence.

Earlier, in 2010, Apple had already faced Antennagate, when the iPhone 4 lost signal depending on how it was held. In 2014, Bendgate became the topic of the moment, with iPhones 6 and 6 Plus easily bending in pockets due to their thin aluminum structure.

Now, with the launch of the iPhone Air and iPhone 17, concerns have risen again. Although recent tests indicate greater durability of the thinner models, the debate over Apple’s design choices is once again in the spotlight, reigniting questions about how far the pursuit of elegance can compromise durability.

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Noel Budeguer

Sou jornalista argentino baseado no Rio de Janeiro, com foco em energia e geopolítica, além de tecnologia e assuntos militares. Produzo análises e reportagens com linguagem acessível, dados, contexto e visão estratégica sobre os movimentos que impactam o Brasil e o mundo. 📩 Contato: noelbudeguer@gmail.com

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