The Reign of the Toyota Corolla Is Over! BYD King Arrives in Brazil Cheaper Than the Top 1 in the Category

Written by Roberta Souza

Published on 13/06/2024 at 20:46

Foto: reprodução adaptada google imagens

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Plug-In Hybrid Sedan Arrives in Brazil Promising to Innovate and Conquer the Sedan Market

BYD is ready to launch its newest plug-in hybrid sedan in Brazil, the BYD King, with a presentation scheduled for next Tuesday (18) in São Paulo. This launch represents a strategic move by the Chinese brand to conquer the market dominated by the Toyota Corolla, according to the UOL website.

Change of Plans and Future Launches from BYD

Initially, the expectation was that BYD would launch the Song Pro SUV before the King sedan. However, the arrival of the SUV has been postponed to July, making the King an immediate priority. In the next three months, in addition to the King and the Song Pro, BYD plans to start selling the hybrid Shark pickup between August and September and also launch the electric SUV Yuan Pro, which is already in the homologation process in the country. These announcements are crucial for the company’s ambitious goal of selling 100,000 cars in Brazil by the end of the year.

Meet the BYD King!

Challenge to the Toyota Corolla

The BYD King targets customers of the Toyota Corolla, the best-selling sedan in the category. With a strong bet on hybrids, BYD hopes to revitalize the sedan segment, which has seen the exit of models like the national Honda Civic, Renault Mégane, Kia Cerato, Chevrolet Cruze, Hyundai Elantra, Ford Focus, and Fiat Línea. Currently, only the Corolla and Nissan Sentra have a significant presence in the market, alongside premium models like the VW Jetta GLi, BMW Series 3, Audi A3 and A4, and Mercedes-Benz Class C.

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Specifications and Price

The BYD King will be sold between R$ 180,000 and R$ 200,000, with two versions available. Initially imported from China, the sedan may be produced in BYD’s future factory in Camaçari (BA), depending on market acceptance. The King will feature a DM-i plug-in hybrid system, consisting of a 1.5 gasoline aspirated engine and a synchronous permanent magnet electric motor.

The entry-level version will have 178 hp, while the more expensive option will offer 195 hp. The torque will be 32.2 kgfm in the base version and 33.1 kgfm in the higher version. The range in 100% electric mode will be approximately 100 km in the top-of-the-line version, equipped with 18.3 kW/h batteries, and about 50 km in the more affordable version.

The interior of the BYD King promises comfort and technology, with a 12.6-inch central screen and a fully digital 10-inch dashboard. The sedan measures 4.78 m in length, 1.84 m in width, and 1.49 m in height, with a wheelbase of 2.72 m. The exterior design is stylish, featuring an imposing grille, LED signature in the headlights, and elegant taillights, aiming to attract consumers still looking for a sedan with a striking appearance.

17 Comments

most recent

older Most voted

Adriano

#14426

19/06/2024 20:08

Bem vindo. Vai forçar a modernização de nossos carros!

Respond

Jaimir Paulo Dellani

#13587

16/06/2024 19:33

Já podem fazer um show de standup, estão bons de piada kkkkk

-2

Respond

Nelson

#14393

Reply to Jaimir Paulo Dellani

19/06/2024 18:06

100 km ou 50 km sutonomia com bateria eletrica. A pergunta sue fica e. Para quê a necessidade da bateria é quznto vai aumentar a conta de energia elétrica pra carregar a tal bateria.

Respond

Duda

#13577

16/06/2024 18:42

Nunca vou trocar um carro japones por um descartavel chines feita com mao de obra escravo.

-2

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The Reign of the Toyota Corolla Is Over! BYD King Arrives in Brazil Cheaper Than the Top 1 in the Category

Plug-In Hybrid Sedan Arrives in Brazil Promising to Innovate and Conquer the Sedan Market

Change of Plans and Future Launches from BYD

Meet the BYD King!

Challenge to the Toyota Corolla

Specifications and Price

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The Reign of the Toyota Corolla Is Over! BYD King Arrives in Brazil Cheaper Than the Top 1 in the Category

Plug-In Hybrid Sedan Arrives in Brazil Promising to Innovate and Conquer the Sedan Market

Change of Plans and Future Launches from BYD

Meet the BYD King!

Challenge to the Toyota Corolla

Specifications and Price

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

SpaceX will dock a $843 million vehicle to the International Space Station to push a nearly 420-ton laboratory against the atmosphere and make the debris fall in a controlled manner into the ocean.

China opens the world’s first school where more than 100 humanoid robots from different brands will study together, each movement will be repeated up to 600 times a day and the data will feed a collective brain that will teach all the robots of the future.

Cambodia has started digging a nearly 180-kilometer canal to connect the Mekong River directly to the sea and reduce its dependence on the ports of neighboring Vietnam.

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