The Brazilian Automotive Market Is About to Receive a Significant Boost in 2024 with the Arrival of Four New Car Brands. Among the News Are Brands from China and Vietnam Bringing Innovative and Technologically Advanced Electric Vehicles.
The year 2024 will be significant for the automotive sector in Brazil with the arrival of these new brands, especially in the electric vehicle segment. These companies promise to bring innovations and diverse options for Brazilian consumers, although prices are still a challenge for most buyers. The arrival of these new players in the market will certainly heat up competition and may accelerate the development of electric vehicle infrastructure in the country.
VinFast – High-Tech Vietnamese Brand
The first brand to be highlighted is VinFast from Vietnam. Known for its high technology and partnerships with companies like BMW and General Motors, VinFast focuses on electric vehicles. The VF7, VF8, and VF9 models, which offer advanced technologies and attractive design, will be available in the Brazilian market. These vehicles have prices starting at R$ 200,000 and promise ranges varying between 430 and 540 km.
Zeekr – Geely’s Chinese Subsidiary
Zeekr, a brand derived from the Chinese group Geely (which also owns Volvo and Lotus), plans to bring the Zeekr 001 model to Brazil. This car features an electric motor with 544 horsepower and a range of up to 540 km. The Zeekr X, using the same platform as the Volvo EX30, is also expected to be launched in Brazil.
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Hyundai launches a 7-seater ‘Kombi’ cheaper than Chevrolet Spin, Citroën Aircross, and Tiggo 8 Pro in Brazil; for around R$ 78,500 in conversion without taxes, the Hyundai Stargazer Cartenz features a 1.5 engine, manual or IVT transmission, 205 mm ground clearance, and the SmartSense package that Brazilians don’t have yet, but Indonesia does.
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Fiat Strada Turbo addresses the lack of power in the 1.3 versions with an engine of up to 130 hp, CVT transmission, and Sport mode, but evaluation reveals that the best-selling pickup truck in Brazil could still offer better braking, a larger screen, and more comfort for rear passengers.
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Toyota Urban Cruiser Hyryder arrives with a 115 hp 1.5 hybrid engine, e-Drive transmission, and a declared fuel consumption of 27.97 km/l, more economical than Corolla Cross, Creta, T-Cross, and Compass in Brazil; the affordable SUV showcases a compact, modern, and economical Toyota that Brazilians can only find at dealerships in India.
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Price of the cheapest electric car in Brazil drops from R$ 142,000 to R$ 65,000 after a 54% depreciation in just three years; Renault Kwid E-Tech offers up to 298 km of urban range and has become a surprise in the used car market.
Radar – Focused on Offroad Vehicles
Also from the Geely group, Radar has a differentiated approach, focusing on electric offroad vehicles. The brand plans to launch a large pickup truck in Brazil with a range of 640 km and the ability to tow up to 3 tons, but with a load limitation of 450 kg in the bed.
Hozon and Neta GT – Chinese Innovation
The last brand to enter the Brazilian market is Hozon, also from China. The car registered in Brazil, the Neta GT, is comparable to the Tesla Model 3, with versions ranging from 231 to 462 horsepower and ranges between 560 and 660 km. This vehicle promises high-level performance, with a price above R$ 400,000.


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