After years on the market, the Renault Stepway and the most powerful version of the Oroch, with a 1.3 turbo engine with 170 hp, are no longer being produced in Brazil, marking a new phase for Renault in São José dos Pinhais.
The Brazilian automotive market is changing once again. This time, Renault has announced the end of production of two iconic models: the Renault Stepway and the more powerful version of the Oroch pickup truck, equipped with a 1.3 turbo engine. This decision marks the end of an important chapter in the automaker's history in Brazil. But what does this mean for consumers and the market? Let's explore.
End of an era for the Renault Stepway
The Renault Stepway was the only survivor of the Sandero line in Brazil, but your trajectory has come to an end. With an adventurous proposal, the hatchback won over a loyal audience, but faced difficulties in the market. The model, which had already lost its 1.6 engine versions, remained with the 1.0 option, offered for R$86.990 in the table, but with discounts that put it at R$80.990.
Despite efforts to keep the model up to date, such as the inclusion of mandatory stability and traction controls, 2024 was a difficult year. With only 4.633 units registered, the Stepway was unable to sustain its relevance in an increasingly competitive market.
- Law ends speed control on state roads!
- Traveling by car? Things to keep in mind
- Neither gasoline nor electric: Ferrari's revolutionary upside-down inline-6 engine transcends technology and promises to be salvation for the global automotive market
- China's electric car graveyard grows 'grey import' scheme to allow used and potentially dangerous electric cars into automotive market
Farewell to the Oroch Outsider with 1.3 turbo engine
Another model that is no longer being produced is the Renault Oroch Outsider, which stood out as the top-of-the-line version of the pickup truck. Equipped with a 1.3 turbo engine with 170 hp and automatic CVT transmission, the model delivered power and performance. With a list price of R$156.970, it was aimed at a specific audience, but its sales did not justify its continuation.
It is worth noting that the end of the Oroch Outsider does not mean the complete closure of the Oroch line. The Pro, Intense and Iconic versions remain in production, equipped with the 1.6 16V 120 hp engine and five-speed manual transmission. These models maintain the pickup accessible and competitive for the market.
Impact on the Brazilian automotive market
With the departure of the Renault Stepway, consumers looking for an adventurous hatchback at a more affordable price lose an important option. The departure of the Oroch Outsider reduces the alternatives for those looking for a compact pickup with more robust performance.
The competition, however, is paying attention. Models from other brands, such as Fiat Toro and Volkswagen Saveiro, continue to fill the space left by Renault, increasing the competition for consumers in the segment.
Renault's future in Brazil
Renault should focus on new models and technologies to adapt to the demands of the Brazilian market. Increasing the supply of hybrid and electric cars could be one of the strategies to win over new consumers.
It is speculated that the automaker can bring news to the segment of compact SUVs, taking advantage of the success of models such as the Duster. This transition could be essential to maintain relevance in the market.