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Direct Messaging Feature Arrives for All Users and Aims to Centralize Content Sharing That Currently Happens on Other Apps.
The Spotify has taken another step in its strategy to become a social app. The company announced a new direct messaging feature, integrated into the platform. This functionality allows users to exchange music, podcast, and audiobook recommendations directly in the app. The rollout has already begun and will be available for both free and premium plan users.
How Does the New Messaging Feature of Spotify Work?
The use of the new tool is simple and straightforward. Users can send a message by tapping the share icon on the “Now Playing” screen. Then, just select a friend from the list to start the conversation.
However, interactions have a rule. Conversations can only be started with people you have interacted with before. This includes features like Jams, Mixes, and collaborative playlists. Users sharing a Spotify Family or Duo plan can also connect. After sending, the recipient needs to approve the request for the chat to start.
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The End of Links? Why Spotify Wants to Keep You in the App
For years, sharing content from Spotify relied on other apps. Links were sent via WhatsApp, Instagram, TikTok, and other platforms. Now, the company aims to centralize these interactions. The goal is to create a history of shared content that users can easily access within Spotify itself.
The company explains, however, that the feature is not a replacement. The functionality was “designed to complement these integrations, not replace them.”
Features and Security of Conversations on the Platform
Conversations in the new feature are one-on-one. They support reactions with text and emojis, facilitating quick interaction. All shared content is stored in an inbox, which can be accessed from the profile picture.
The Spotify states that messages are protected with “industry-standard encryption.” The platform also has systems in place to detect harmful or illegal content. Users have full control, being able to block accounts, decline requests, or disable the feature in their privacy settings.
Another Piece in the Spotify Puzzle
The launch of messaging is part of a bigger strategy. The Spotify has been adding more and more social elements to its platform. In recent months, the company has introduced comments on podcasts and redesigned its feed with a more visual focus.
Gustav Söderström, product director, had already announced a mobile experience “much more interactive.” The app, which began with music, now encompasses videos, podcasts, and now reinforces its social focus to monopolize user time. The new feature will initially be launched in Latin America and will arrive in the Brazil, United States, Canada, Europe, Australia, and New Zealand in the coming weeks.
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