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See The Destinations That Are On The Rise According To Booking.com Research And Get Ready For Your Next Adventures
A new survey from Booking.com, a platform specialized in tourism, reveals the 10 travel destinations that will be on the rise in 2025.
Based on responses from 27,000 adults across 33 countries, the ranking highlights locations that promise to enchant travelers, whether for leisure or work, according to the G1/Globo website.
Among these destinations, the city of João Pessoa, in Paraíba, stands out as the only Brazilian representative.
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1. Sanya, China: The Gem of Southern China
In first place, we find Sanya, a city located on the island of Hainan, in southern China. Known as the “Hawaii of China“, Sanya is famous for its paradisiacal beaches and warm climate.
Visitors can enjoy relaxing baths in hot springs, explore tropical forests, and even stargaze under a clear sky.
Additionally, the city offers a rich local culture, with temples and traditional markets that attract tourists from all over the world.
This combination of natural beauty and outdoor activities makes Sanya an unmissable destination for those seeking relaxation and adventure.
Have you ever considered visiting China and exploring its natural wonders?
2. Trieste, Italy: An Authentic And Cultural Destination
Next, we have Trieste, a charming port city in northeast Italy.
Situated between the Adriatic Sea and Slovenia, Trieste is ideal for those seeking authentic and cultural tourism.
The city blends Italian, Slovenian, and Austrian influences, offering a unique experience rich in history.
Tourists can explore its streets filled with traditional cafes, historic squares, and cultural attractions.
Moreover, Trieste is known for its delicious cuisine, which includes typical regional dishes. If you are a culture and gastronomy lover, Trieste should be on your list of destinations.
3. João Pessoa, Brazil: The Paradise of Beaches And Nature
João Pessoa, the only Brazilian city on the list, ranks 3rd in the ranking. Known for its natural beauty and vibrant culture, the capital of Paraíba is one of the greenest cities in the world.
With botanical gardens, historic churches, and serene beaches, João Pessoa is a perfect destination for outdoor family outings.
In addition, the city has a rich history that can be explored in its museums and cultural centers.
What would you most like to learn about in João Pessoa: its tranquil beaches or the fascinating history of the city?
4. Tromsø, Norway: The Dream Trip To See The Northern Lights
In fourth place, Tromsø, located in northern Norway, is a sought-after destination for those dreaming of seeing the Northern Lights.
Visitors can escape the hustle and bustle of the cities and venture on trails in stunning nature. Besides the aurora, Tromsø offers a rich local culture and delicious cuisine, making it an ideal place for those seeking authentic experiences in a natural setting.
Winter tours in Tromsø also include activities such as dog sledding safaris and snowmobile rides, providing a unique and exciting experience.
5. Willemstad, Curaçao: The Caribbean Charm
Willemstad, the capital of the island of Curaçao, enchants tourists with its paradisiacal beaches and historic architecture.
The colorful Dutch-style houses give the city a special charm, and its designation as a UNESCO World Heritage Site highlights its cultural importance.
Tourists can enjoy crystal-clear beaches, explore the rich local history, and savor delicious Caribbean cuisine.
Willemstad is also famous for its festivities and cultural celebrations, which attract visitors in search of fun and culture. Are you interested in discovering the local traditions of Curaçao?
6. Tignes, France: Travel And Adventure Year-Round
Tignes, located in the French Alps, is a destination that attracts tourists year-round.
Although famous for its skiing and snowboarding activities in winter, Tignes also offers many adventure options in summer.
Visitors can enjoy hiking, horseback riding, and water sports in its lakes.
This diversity of activities makes Tignes an attractive place for both snow lovers and those seeking outdoor fun.
The city has excellent infrastructure for sports and leisure, making it perfect for families and groups of friends.
7. San Pedro de Atacama, Chile: A Fascinating Desert
The Atacama Desert, in Chile, is known for being one of the driest in the world and impresses visitors with its unique natural landscape.
San Pedro de Atacama is the ideal base for exploring volcanoes, valleys, and saltwater lagoons.
One of the most popular tours is the Astronomical Tour, where tourists have the opportunity to observe the starry sky in one of the best places in the world for astronomy.
The desert is also home to impressive geological formations and unique fauna, making it a fascinating destination for nature and photography lovers.
8. Naha, Okinawa, Japan: Culture And Tradition
Naha, the capital of Okinawa Prefecture in Japan, is a destination that combines history and culture.
Tourists can explore historical landmarks, Japanese gardens, and taste the delicious local cuisine.
The unique atmosphere of Okinawa and its cultural traditions make Naha an excellent choice for those wishing to immerse themselves in Japanese culture while enjoying beautiful landscapes.
The local festivals and traditional celebrations are a great way to experience Okinawa’s culture authentically.
9. Villajoyosa, Spain: A Seaside Trip
Located in the province of Alicante, in Spain, Villajoyosa is a tranquil seaside destination known for its strong fishing heritage.
The picturesque colorful houses, originally painted to help fishermen identify their homes from the sea, are one of the main attractions of the city.
Villajoyosa offers a relaxing and authentic experience for those seeking calmer and more cultural tourism.
The city is also famous for its beaches and local cuisine, which includes seafood-based dishes.
10. Houston, Texas (USA): A Vibrant Metropolis
Finally, Houston, located in the state of Texas, is the fourth largest city in the United States.
The city is famous for its world-renowned dining options and diverse cultural experiences.
Visitors can explore museums, parks, and a variety of cultural events that take place throughout the year.
Houston is an excellent option for those looking to combine urban tourism with rich cultural experiences, making it an appealing destination for both families and solo travelers.
Travel Trends For 2025: What To Expect?
In addition to the mentioned destinations, the Booking.com survey also revealed some travel trends for 2025.
Nocturnal Sky Observation Tourism, retreats focused on wellness and longevity, and the search for alternative places are on the rise among travelers.
These trends reflect a shift in tourist preferences, who seek more meaningful experiences connected to nature.
With the growing interest in sustainable travel and authentic experiences, it is essential for travelers to consider the impact of their choices.
Have you ever thought about how you can contribute to more responsible and sustainable tourism on your next trip?
What would you like to do to minimize your environmental impact while traveling?
With these revelations, the prospects for tourism in 2025 look promising.
The opportunities to explore new places and experience different cultures are endless.
Have you thought about which of these destinations you would like to visit? If you have traveled, how was the trip? Or perhaps you have other places in mind that should be on this list? Share your thoughts and expectations in the comments!
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