Toyota is giving away a free Playstation 5 (PS5) to those who buy the limited-edition version of its new Toyota Yaris GT7 Edition car in Spain. In addition to the console, consumers will also receive the Gran Turismo 7 game and a dual sense wireless controller.

Spaniards who are fans of Toyota and love to play video games will get a small “gift” from the automaker. The brand's Spanish division is developing a version of the Toyota Yaris GT7 Edition, with the arrival of the new Gran Turismo 7, considered one of the most famous racing simulators in the world. The model has only 100 units and has a series of entertainment for those who like to drive virtually. In addition to owning a limited edition car, consumers will also get a new Playstation 5 (PS5) console and a physical disc of the new Gran Turismo 7.

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Partnership between Sony and Toyota presents new consumers

Both the new game and the Toyota Yaris GT7 Edition will be available from next month, and amazingly, both will be released on the same day (4th). Those who buy the Toyota Yaris GT7 Edition in Spain, in addition to the PS5, will also have an additional DualSense wireless controller, in addition to 3 months of Playstation Plus, the Playstation 5 subscription service.

The partnership between Sony and Toyota does not end there. Playstation will also be one of Toyota's main partners Gazoo Racing Iberian Cup, the new single brand cup launched by the brand in the country, Toyota Caetano Portugal and the Motor & Sport Institute (MSi). The races will feature Toyota models, such as the GR Yaris RZ, adapted with a focus on competition.

Toyota follows FORD's model and success

Toyota, for its part, will be like a kind of leader in the second edition of the Spanish Gran Turismo Championship. The winner of the race will also receive one of the Yaris GR Sport GT7s as a prize.

The Japanese company is not the first automaker in Spain to offer a free Playstation 5 with the purchase of one of its vehicles. In December 2020, those who bought a Ford Explorer during that time also took home a free PS5.

Tesla also gives free “video games” in its electric cars

Elon Musk commented last year that his customers would be able to play games like The Witcher 3 and Cyberpunk 2077 on his electric models. During last year's Computex, graphics card and processor maker Advanced Micro Devices, Inc AMD confirmed its responsibility to make this a reality.

This gaming system will be installed in models like the Model S and Model X, and will feature an AMD Ryzen processor and an RDNA 2 graphics card on board. According to Lisa Su, CEO of AMD, there is already an AMD processor powering the infotainment system in both models, as well as a discrete RDNA2 graphics card that will only work when games are started, offering a total of 10 teraflops of processing power.

The CEO states that the company is looking forward to offering gamers a great platform for games with bigger budgets. The “video game” will be so powerful that, in theory, it should lose little to a Playstation 5 (PS5).