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Toyota Yaris Cross: Surprising Strategy of the Brazilian Mini SUV That Hits the Market Cheaper Than Creta and Renegade, Achieving 30km/l to Win the Hearts of Brazilians and Replicate the Success of the Corolla Cross

Written by Flavia Marinho
Published on 21/07/2024 at 11:47
Toyota Yaris Cross: surpreendente estratégia do mini SUV brasileiro que chega ao mercado mais barato que Creta e Renegade, fazendo 30km/l para conquistar o coração dos brasileiros e replicar o sucesso do Corolla Cross
Toyota Yaris Cross: conheça as estratégias do primeiro SUV compacto híbrido pleno do Brasil que promete fazer 30 km/l para aniquilar o Jeep Renegade e Hyundai Creta, e conquistar o mercado brasileiro
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Toyota Yaris Cross: Discover The Strategies Of The First Full Hybrid Compact SUV In Brazil That Promises To Achieve 30 Km/L To Annihilate The Jeep Renegade And Hyundai Creta, And Conquer The Brazilian Market

After dominating the medium SUV segment with the Corolla Cross, Toyota intends to apply the same strategy to expand its presence in the compact SUV market with the Toyota Yaris Cross. The vehicle was registered with the National Institute of Industrial Property (INPI) at the beginning of May and is expected to begin production in 2025.

However, the compact SUV market is notoriously more competitive than that of medium SUVs. Hyundai Creta, Nissan Kicks, Jeep Renegade, and VW T-Cross are some of the established competitors that already have a strong presence in Brazil. To face this competition, the Toyota Yaris Cross promises to offer some advantages. See Below.

New Yaris Cross Arrives In 2025 As The Cheapest SUV From Toyota!

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Yaris Cross Is Larger Than Creta

The dimensions of the SUV are known and suit the segment well. The Yaris Cross measures 4.31 m in length, 1.77 m in width, 1.62 m in height, and has a wheelbase of 2.62 m. Additionally, its trunk has a capacity of 471 liters, 31 liters more than that of the Corolla Cross.

In comparison, the Jeep Renegade has a length of 4.31 m, a width of 1.76 m, a height of 1.61 m, and a wheelbase of 2.61 m, all smaller except for the length, compared to the Yaris Cross. Compared to the Hyundai Creta, the Toyota is larger in length (4.29 m) and wheelbase (2.59 m), but smaller in width (1.78 m) and height (1.63 m).

Toyota’s Mini SUV Will Be The First Full Hybrid Compact SUV (HEV) Available In Brazil And Promises To Achieve 30 Km/L

Potentially, the Yaris Cross will be the first full hybrid compact SUV (HEV) available in Brazil, using the same system as the Toyota Corolla and Corolla Cross models, but with distinct engines.

In addition to the combustion 1.5 flex engine option, the Yaris Cross will also bring a hybrid version to Brazil, utilizing an upgraded version of the 1.5 engine currently found in the Toyota Yaris hatch and sedan.
The hybrid engine operates in the Atkinson cycle and, in fuel mode, delivers 91 hp and 12.3 kgfm, while with electric assistance it reaches 111 hp and 14.4 kgfm.

Similar to the Corolla Cross, the Yaris Cross features a transaxle transmission, but its lithium-ion batteries have a capacity of 0.7 kWh, unlike the nickel-cadmium batteries of the medium SUV. This setup is accompanied by an eCVT transmission and an energy regeneration system, allowing for an impressive mark of 30 km/l.

Repeating The Successful Formula Of The Corolla Cross

The repetition of the Corolla Cross formula also involves the choice of the name Yaris Cross. One of the factors behind the medium SUV’s success was the use of the renowned Corolla brand. For the compact SUVs, Toyota bets on the name Yaris.

The Toyota Yaris has been on the Brazilian market since 2018, in hatch and sedan versions, and is known for being one of the most affordable automatic cars in the country. Although it is not a top seller, the Yaris has accumulated good sales – over 40,000 units in 2023 – facilitating the acceptance of the Yaris Cross in Brazil.

Design Inspired By The RAV4

Although it uses the strategy of the Corolla Cross and the name Yaris, the design of the Yaris Cross resembles the Toyota RAV4. The SUV will feature irregular-shaped LED headlights, a diamond trapezoidal grille, and niches for fog lights, reminiscent of Toyota’s top-of-the-line SUV.

At the rear, the taillights are also similar to those of the RAV4, with black accents on the bumper and the trunk lid, creating an aesthetic that closely approaches the RAV4.

As Safe As The Corolla Cross

Despite being a compact SUV, the Yaris Cross has a well-equipped interior, though simpler than that of the Corolla Cross. The car will have a 10.1-inch floating multimedia center with wireless connectivity for Android Auto or Apple CarPlay, a partially digital instrument panel, electronic parking brake, Pioneer sound system, and even a panoramic sunroof.

In terms of safety, the Yaris Cross will feature six airbags and the TSS (Toyota Safety System) package, including autonomous emergency braking, blind spot monitoring, and lane departure alert. Externally, it will come with 17 or 18-inch alloy wheels, depending on the version.

Simply The Cheapest SUV In Brazil And From Toyota To Annihilate The Hyundai Creta And Jeep Renegade

Toyota is investing R$1.7 billion in the Sorocaba factory in São Paulo to locally produce the Yaris Cross. To achieve the goal of being the cheapest hybrid in Brazil, the Toyota Yaris Cross only needs to have a starting price lower than R$187,790 currently charged for the Corolla Altis Hybrid.

The expectation is that prices will begin around R$130,000 to R$170,000 for the hybrid, positioning competitively with the Honda HR-V, which has a 1.5 engine with 126 hp.

This initiative not only promises more competitive prices but also boosts the local economy, generating jobs and fostering the Brazilian automotive industry.

I Would Love To Know If You Own Or Are Considering Getting A Toyota. Share Your Experience With The Brand In The Comments Section. Don’t Forget To Enable CPG Notifications To Keep Up With All The News In The Automotive World. Until Next Time!

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flávio bartoli
flávio bartoli
16/11/2024 05:45

Carro bonito e tecnológico, mas ao que tudo indica será o crossover mais lento do país….

Henrique sergio de Freitas
Henrique sergio de Freitas
26/08/2024 01:00

Tenho real interesse em adquirir um carro da Toyota.

Miguel
Miguel
27/07/2024 23:46

Sou o Miguel sou PCD, tenho um YARIS sedan 2019 perfeito . Estou aguardando o novo CROS HÍBRIDO PCD com certeza .

Flavia Marinho

Flavia Marinho é Engenheira pós-graduada, com vasta experiência na indústria de construção naval onshore e offshore. Nos últimos anos, tem se dedicado a escrever artigos para sites de notícias nas áreas militar, segurança, indústria, petróleo e gás, energia, construção naval, geopolítica, empregos e cursos. Entre em contato com flaviacamil@gmail.com ou WhatsApp +55 21 973996379 para correções, sugestão de pauta, divulgação de vagas de emprego ou proposta de publicidade em nosso portal.

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