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With the VF Wild electric pickup truck and an innovative two-seater microcar, Vinfast in Brazil plans to compete with industry giants and attract consumers with modern designs and sustainable solutions.
Have you ever imagined driving a stylish electric pickup truck or a microcar that fits in any parking space? Well, Vinfast, a Vietnamese manufacturer, is getting closer and closer to making this a reality in Brazil. The brand has been studying its entry into the Brazilian market since 2023 and is now registering models that promise to shake up the automotive scene here.
Among the new products, the highlights are the VF Wild pickup truck, presented at CES 2024, and a not yet revealed electric subcompact. But what's special about these vehicles? And how can Vinfast consolidate itself in the Brazilian market? Let's find out together.
The VF Wild pickup: Power, design and innovation
The VF Wild is a mid-size pickup truck with impressive dimensions: 5,32 m long and 1,97 m wide, competing directly with models such as the Ford Ranger and Toyota Hilux. In addition to being robust, the pickup truck attracts attention with its intelligent solutions, such as the movable partition in the cabin, which allows the cargo space to be increased from 1,5 m to 2,43 m.
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Visually, it features elements that stand out, such as headlights integrated by a bar, “V”-shaped rear lights and off-road wheels that reinforce the adventurous spirit.
Inside, the concept is one of elegance and simplicity. The beige and gray leather finish matches the minimalist dashboard, which features a modern multimedia center. With soft surfaces and a functional design, the cabin promises to please even the most demanding drivers.
The mysterious electric subcompact
Little is known about the subcompact that Vinfast has registered in Brazil. Supposedly electric, the two-seater model will be positioned below the VF3 and promises to cater to those looking for a compact and affordable car for everyday use. Initially registered in Vietnam, the vehicle could be an excellent option for large cities, where space and sustainability go hand in hand.
Vinfast's strategy in Brazil
Vinfast is not just registering models; She has been building a solid base in the country. The brand already has dozens of Brazilian employees and is headed by none other than João Marcos Ramos, known for iconic projects such as the Ford EcoSport and the Troller T4. This combination of local talent and international vision could be the key to the company's success here.
Impact on the electric vehicle market in Brazil
The electric car market in Brazil is still developing, but the arrival of models such as the VF Wild and the Vinfast electric subcompact could accelerate this process. The VF Wild, for example, has the potential to attract consumers looking for sustainable vehicles without sacrificing power and versatility.
The subcompact could be the gateway for those who want a practical and economical electric vehicle. However, Vinfast will have to overcome challenges such as charging infrastructure and high taxes to gain its space.
What can we expect from the future of Vinfast in Brazil?
Although Vinfast has not yet officially announced its entry into the Brazilian market, patent filings indicate that the company is preparing for the launch. VF Wild is expected to hit the global market in 2026, and there is a good chance that Brazil will be on that list.
Vinfast in Brazil may represent a new chapter for the market electric vehicles. With the VF Wild pickup truck and the mysterious subcompact, the brand has everything it needs to attract different types of consumers. If you are thinking about getting into the world of electric vehicles, keep an eye out for the latest news.
