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Brazilian product left out of the US exemption list, despite roasted, ground, and flavored instant coffee being benefited.
The Brazilian instant coffee industry went on alert after the product was left out of the exemption list of the new tariffs proposed by the United States.
The decision draws attention because other types of coffee were spared, including coffee beans, roasted, ground, and even flavored instant coffee.
The Brazilian Association of the Instant Coffee Industry (Abics) will participate in a public hearing in Washington, scheduled for July 6, to try to reverse the measure.
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According to the entity, the exclusion may have occurred due to a technical failure in the classification of tariff codes.
The sector is also preparing a written statement, which will be delivered to American authorities by July 1.
Exclusion of instant coffee generates reaction in the Brazilian sector
The executive director of Abics, Aguinaldo Lima, states that the entity sees a lack of logic in the American decision.
According to him, the exemption list included different versions of coffee but left out precisely the traditional Brazilian instant coffee.
Concern increased after the proposal presented by Donald Trump on June 1, which provides for tariffs of 25% on Brazilian goods.
On June 2, new additional taxes of 12.5% were announced for 60 countries, including Brazil.
The sum of the measures could raise the charge on Brazilian instant coffee to 37.5% in the American market.
Brazil tries to prove the product’s importance to the US
Abics intends to use technical data to show that Brazilian instant coffee has significant weight in supplying the United States.
According to preliminary data cited by the entity, the US produces only 6% of the instant coffee consumed domestically.
The majority of the product consumed in the country needs to be imported, mainly from Brazil and Mexico.
In 2024, Brazil accounted for 37% of all the instant coffee volume imported by Americans.
The entity intends to argue that new tariffs could harm not only the Brazilian sector but also American consumers and companies.
Coffee inflation increases pressure on American decision
Data from the Bureau of Labor Statistics, the United States Department of Labor Statistics, shows that instant coffee has already become more expensive in the country.
The product accumulated an increase of 24% in May, considering the 12-month period.
Abics is expected to argue that a new tariff could further pressure prices on American shelves.
Between August 2025 and February 2026, Brazilian instant coffee already faced a 50% tax in the United States.
This charge dropped the sales of the Brazilian industry to the American market.
On February 20, the United States Congress dropped the 50% surcharge.
On the same day, Donald Trump imposed a global tariff of 10%, which is expected to expire in July.
American production chain may also be affected
Abics also intends to highlight that Brazilian instant coffee drives part of the United States economy.
American companies participate in the packaging, distribution, and value addition of the product.
According to Aguinaldo Lima, instant coffee does not arrive fully ready to the final consumer.
The product still goes through commercial stages within the United States, generating economic activity and jobs in the country.
Hearing will have short speeches and written defense
The public hearing in Washington will have brief statements, with about three minutes per participant.
The time limitation will make the technical defense of Abics be concentrated mainly in the written document.
The entity intends to present data on imports, inflation, and American dependence on Brazilian instant coffee.
The presence at the hearing, nonetheless, will be used to reinforce the sector’s position before the United States authorities.
What can happen now?
The Brazilian sector awaits the analysis of American authorities on the list of exemptions.
Abics hopes that the exclusion of traditional instant coffee will be reviewed before the application of the new tariffs.
The decision will be important for Brazilian exporters, American companies, and consumers in the United States.
What do you think should weigh more in this decision: protecting the American industry or preventing instant coffee from becoming even more expensive for consumers?
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