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Campaigns Created by Web Motors and Santander for the Trend of the Electric Car Market in Brazil, Where Sales Are Quite High and Continuously Growing.
With the current scenario in the country due to COVID-19, customer needs and behaviors are undergoing changes, consequently impacting different sectors of the electric car markets in Brazil by Web Motors and Santander. For some segments, this is proving to be a great opportunity. According to the National Association of Motor Vehicle Manufacturers (Anfavea), electric car sales increased by 221% in the first half of this year compared to the same period last year.
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Santander and Webmotors have joined forces in a campaign to promote the use of hybrid and electric cars in Brazil.
Santander offers a special financing rate of 0.77% per month, while Webmotors provides free Plus listings for owners of electric and hybrid cars, targeted at individuals. However, there is no set deadline for the promotion, and the free service can be accessed on the website www.webmotors.com.br, a specific site for electric cars in the country.
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About the Campaign of Webmotors and Santander
We know that the segment of hybrid or electric cars is not very popular in Brazil, currently accounting for 1% of light vehicles licensed in the country, as of the beginning of the 6th semester, according to Anfavea.
However, in the rest of the world, this trend is quite popular, with cars that do not use internal combustion engines to drive on the streets and are only growing more and more.
In an effort to boost the segment in Brazil, Santander announced a reduction in financing rates for hybrid and electric cars, and formed a partnership with Webmotors and Voltz Motors.
