Boticário Announces R$ 200 Million to Expand Production in Paraná and Will Create 500 Jobs

Written by Valdemar Medeiros

Published on 30/04/2022 at 15:00

Updated on 30/04/2022 at 16:47

Governador Carlos Massa Ratinho Junior em evento oficial do Grupo Boticário – imagem: Jonathan Campos/AEN

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Grupo Boticário Is Investing R$ 200 Million in Expanding Its Factory in São José dos Pinhais (PR), Promising to Generate Hundreds of Job Opportunities and Income for the Community.

The Grupo Boticário announced on the 22nd an investment to expand the production of its factory in PR, known as Polo da Beleza Paranaense. Celebrating 40 years since the opening of its first factory in São José dos Pinhais, Metropolitan Region of Curitiba (PR), the amount invested by the group will be R$ 200 million and, with this figure, up to 25% of production capacity is expected to increase in its industrial center, which has 830 local suppliers directly involved in the beauty and cosmetics production chain. The estimate is that the investment will create over 500 new job opportunities in the next two years.

Get to Know Boticário’s Factory in Paraná Better

The company has invested, so far, R$ 700 million in the construction of Polo da Beleza, which is located on a 150,000 square meter plot in the municipality of São José dos Pinhais (PR), with 72,000 square meters of built area. The unit concentrates the production of care items such as creams and moisturizers, perfumery items, cosmetics, and gift kits.

Just last year, Boticário’s plant in PR was responsible for producing 160 million pieces. The Polo da Beleza creates job opportunities for 6,000 people, including those from partner companies and also Boticário workers. According to Sérgio Sampaio, Vice President of Operations at Grupo Boticário, the company’s commitment to the municipality in PR is long-standing.

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Grupo Boticário Has Activities in Campina Grande do Sul (PR)

According to Sampaio, the company’s new investments further encourage the expansion and advancement of this ecosystem, increasing opportunities for residents of the municipality, generating 500 job opportunities.

It is worth noting that in addition to the factory in São José dos Pinhais, the group also began, last year, the operation of a Distribution Center that has more than 20,000 square meters in Campina Grande do Sul. The complex brings together the distribution activities of e-commerce and the company’s brands.

In the coming semester, the unit will also start operations for stores, multi-brand retailers, franchises, and direct sales across the Southern region. The establishment of the distribution center and the concentration of the group’s e-commerce operations in the state fall within the Paraná Competitivo tax incentive program. About R$80 million has been invested by the company over the past 2 years.

About the Company

The Grupo Boticário was founded 45 years ago in Paraná as a small compounding pharmacy, becoming one of the largest beauty conglomerates in the world, present in 15 countries.

Owning brands such as O Boticário, Quem Disse, Berenice?, Eudora, Multi B, BeautyBox, O.u.i, and many others, the group comprises factories, laboratories, retail technology, logistics, and marketing. In total, more than 13,000 job opportunities are created, in addition to another 40,000 people working in the franchise network, considered the largest in the world.

Boticário Announces R$ 200 Million to Expand Production in Paraná and Will Create 500 Jobs

Grupo Boticário Is Investing R$ 200 Million in Expanding Its Factory in São José dos Pinhais (PR), Promising to Generate Hundreds of Job Opportunities and Income for the Community.

Get to Know Boticário’s Factory in Paraná Better

Grupo Boticário Has Activities in Campina Grande do Sul (PR)

About the Company

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Boticário Announces R$ 200 Million to Expand Production in Paraná and Will Create 500 Jobs

Grupo Boticário Is Investing R$ 200 Million in Expanding Its Factory in São José dos Pinhais (PR), Promising to Generate Hundreds of Job Opportunities and Income for the Community.

Get to Know Boticário’s Factory in Paraná Better

Grupo Boticário Has Activities in Campina Grande do Sul (PR)

About the Company

Scientists enter a narrow, flooded cave 500 meters deep and find giant dinosaur footprints on the ceiling measuring up to 1.25 meters, preserved in such a rare way that a new type of trace had to be created.

A giant half-ton ring fell in Kenya from space, and more than a year later, scientists still do not know where it came from.

In Botswana, a salt flat of up to 16,000 km² that was once an African megalake spends months as an absolute white desert, but during the rainy season it transforms into a shallow sea that reappears from nowhere and can be seen from space in the middle of southern Africa.

Seen from space, an image taken by an astronaut shows an unlikely oasis in the Saudi Arabian desert, protected by a terrain that slows the advance of sand, surrounded by green circles, remnants of an extinct lake and nearly 10,000 years of preserved history.

Why fighter pilots never return after ejecting: the seat launches the body at 600 km/h in 1 second, compresses the spine, reduces G tolerance, and leads to medical disqualification, not punishment.

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