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Ministry of Finance intends to require awareness messages in advertisements and is also considering limiting the number of ads displayed during games.
The federal government is preparing new restrictions for betting advertisements during the 2026 World Cup.
The changes are expected to increase control over the promotion of betting platforms during sports broadcasts.
Information obtained by GloboNews from the Ministry of Finance indicates that the ads will need to display warnings about addiction and financial losses.
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The warnings should appear at the end of the advertisements shown during or after the matches.
The format will be similar to that used in alcohol advertisements, which provide guidance and warnings to consumers.
Mandatory alerts will highlight the risks of betting
The proposal suggests that advertisements display messages such as “play responsibly” and “betting can cause addiction”.
Other warnings may highlight that betting involves risks of financial losses and is an activity intended for adults only.
The planned messages include:
- “Play responsibly”;
- “Betting is an activity with risks of financial losses”;
- “Betting can cause addiction”;
- “Know when to bet and when to stop”;
- “Betting is for adults only”.
Advertising will remain allowed, but the risks related to betting must be clearly presented to the public.
Ministry of Finance considers reducing the number of ads
The Ministry of Finance is also analyzing ways to reduce the exposure of advertisements during matches.
Minister Dario Durigan confirmed the study during a conversation with journalists in Beijing, on Friday, June 26, 2026.
Durigan stated that other measures are being evaluated to limit the number of ads displayed during games.
The minister did not specify what the allowed limit will be or detail how the monitoring might work.
This part of the regulation is still being developed by the federal government.
The new rules should be formalized through a measure by the Presidency of the Republic.
Rules should apply during the 2026 World Cup
The forecast from the Ministry of Finance indicates that the restrictions will be applied during the knockout stage of the competition.
The second phase of the tournament begins on Sunday, June 28, 2026.
The measures could affect the match between Brazil and Japan, scheduled for Monday, June 29, at 2 PM.
Companies in the sector will need to adapt their advertisements to include mandatory awareness messages.
Conar demands responsibility in betting advertising
The changes consider definitions from the National Council for Advertising Self-Regulation, Conar.
The institution mandates that betting advertisements be presented in a socially responsible manner.
The service has usage restrictions and is considered inappropriate for certain audiences.
Advertisements cannot encourage excessive betting, stimulate continuous repetition, or promote irresponsible behavior.
Texts, images, and slogans should also not suggest that betting is a solution to financial difficulties.
The rules require special attention to the protection of children, adolescents, and vulnerable individuals.
Government expands fight against illegal bets
President Luiz Inácio Lula da Silva announced another measure related to the sector on June 19, 2026.
The government informed that resources from illegal bets could be blocked and allocated to the National Public Security Fund.
The transfer of funds must comply with all stages of the legal process.
The announcement came a day after an operation against a criminal scheme involving billions through illegal betting.
What could change in betting advertising?
The new rules should make the risks of betting more visible during one of the most watched sporting events in the world.
The Ministry of Finance may also reduce the frequency of ads shown during broadcasts.
The details about the allowed amount of advertisements have not yet been disclosed.
Companies should follow the publication of the regulations to adapt their campaigns to the new requirements.
Do you believe that the warnings about addiction and financial losses are sufficient, or should betting advertising face even greater restrictions? Share your opinion!
