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Change in the Santa Catarina retail of electrical materials mobilizes customers, employees, and former collaborators, as a traditional brand begins stock liquidation, reduces service days, and separates the commercial closure from the continuation of the group’s engineering activities.
With a trajectory linked to the civil construction sector in Santa Catarina, Santa Rita Materiais Elétricos has begun the gradual closure of commercial activities, in a change that affects the retail of electrical, hydraulic, and lighting materials.
In a communication to customers, the company informed that the stores would no longer open on Saturdays, while service on other weekdays would continue at regular hours until further notice during the transition phase.
Gradual closure of Santa Rita
Without disclosing a definitive date for complete closure, the company stated that the process will be done gradually, with product liquidation and special conditions during the farewell of commercial operations.
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According to ND Mais, the network reduced operating days and began adopting closure promotions, including offers in store sectors, differentiated negotiation, and discounts on selected lighting and finishing items.
According to the communication released to customers, the change is part of the process of closing commercial activities, but the company has not indicated, until the publication of the consulted information, when all units will cease operations definitively.
In the capital of Santa Catarina, the Estreito unit appears on the official Santa Rita website as a service point at Rua Dr. Fúlvio Aducci, 1028, an address associated with the company’s operation in Florianópolis.
Company’s trajectory in Santa Catarina
Founded in 1967, as stated on its official website, Santa Rita started focused on the electrical and construction materials market, before expanding its operations in 1979 to installation works and engineering services.
Throughout its business trajectory, the group came to encompass two main fronts: Santa Rita Comércio e Serviços, linked to retail and corporate sales, and Santa Rita Serviços e Instalações, responsible for the engineering area.
In commerce, the company reports operations in the segments of electrical materials, hydraulic materials, and decorative lighting, in addition to technical support for building, residential, commercial, and industrial projects in different work profiles.
Also on its official channels, the company describes the commercial team as specialized in technical service, supporting architects, engineers, and end customers in lighting projects and solutions aimed at civil construction.
Santa Rita Units and Service
In its institutional presentation, Santa Rita reports the presence of three branches in the cities of Florianópolis, São José, and Palhoça, while the contact page lists service addresses in Florianópolis and Palhoça.
In the report on the gradual closure, ND Mais also mentions units in Florianópolis, São José, and Palhoça, without mentioning, in the consulted publication, stores in Tijucas or Joinville linked to the announced process.
Due to this discrepancy between the available information, presenting the network’s reach requires caution, as the presence in five cities was not confirmed by the two public sources consulted for this update.
Engineering Remains Linked to the Group
The closure announcement refers to commercial activities, while Santa Rita’s institutional structure maintains the distinction between retail and the engineering area, as described by the group itself.
On the technical front, Santa Rita Engenharia is described as responsible for lighting works in wind farms, transmission lines, and high-voltage substations, with operations extending beyond Santa Catarina.
This separation between areas helps explain why the informed closure affects the trade of electrical, hydraulic, and lighting materials, without allowing the conclusion, from the consulted sources, of the end of all group activities.
Repercussions Among Customers and Employees
On social media, customers, employees, and former collaborators reacted to the announcement with farewell messages, professional memories, and accounts of Santa Rita’s importance in the routine of consumers connected to the construction sector.
Among the published statements, former employees highlighted decades of association with the company and linked their time at Santa Rita to professional learning, while customers lamented the closure of a brand seen as a reference in the segment.
In communicating the farewell, the company also emphasized its participation in works, projects, and relationships built with customers, collaborators, suppliers, and partners over decades of operation in Santa Catarina.
During the stock liquidation, the network continues to operate gradually, but the process already represents a significant change for consumers and professionals who have followed Santa Rita’s presence in the Santa Catarina market.
