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The presence of Coca-Cola refills in Burger King stores raises doubts about the continuity of Pepsi on the chain’s menu
A possible change in the Burger King‘s beverage menu has started to draw the attention of consumers in several Brazilian cities. The American fast-food chain, which has 43 stores in Rio de Janeiro alone, began to surprise customers with the presence of regular and zero Coca-Cola cans in some units, while Pepsi products stopped appearing frequently. The movement has not yet been officially confirmed as national, but it has already raised doubts about a possible change in the soft drinks sold by the brand.
Change in stores draws consumer attention
Reports gained traction on social media after customers pointed out stock shortages in refill machines and the absence of products like Pepsi Twist and Pepsi Black. In place of these options, consumers started finding Coca-Cola, Fanta, Fanta Guaraná, and Sprite in some stores. This movement raised suspicions about a possible change in the historic partnership between Burger King and Ambev, responsible for distributing the Pepsi line in Brazil. Even without an official announcement confirming the complete substitution, the news is already resonating among the chain’s patrons.
Zamp may unify suppliers in Brazil
The possible change gained even more visibility after a video published on Instagram by user @ryan_martiinzz. According to the content creator, Zamp, the group responsible for Burger King, Popeyes, Starbucks, and Subway operations in Brazil, would be negotiating the replacement of Ambev products with Coca-Cola in the chain. The change would be a strategy to unify suppliers and simplify logistics, as Starbucks and Subway already sell Coca-Cola in the Brazilian market.
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Refill may get regular and zero Coca-Cola
In the video, the Instagrammer states that, for now, the chain is selling canned Coca-Cola, but that soon customers will be able to count on regular and zero Coca-Cola refills. The change would alter an important part of the consumption experience at Burger King, especially for those who usually choose the chain for its refill system. According to the report, once the machines are installed, consumers will be able to serve themselves freely for up to half an hour.
Known products may leave the menu
The possible substitution may also affect other beverages sold by the chain. Guaraná and Sukita would be replaced by Fanta Guaraná, Fanta, and Sprite, while Lipton Peach Ice Tea would no longer be sold by Burger King, according to the content creator. This change would broaden the impact on the beverage portfolio and mark a noticeable alteration for consumers accustomed to Pepsi line products.
Repercussion grows due to partnership with Pepsi
The repercussion grew because Pepsi’s presence has always been a striking characteristic of Burger King in Brazil. Therefore, any sign of a switch to Coca-Cola immediately draws customers’ attention. The absence of an official announcement, however, keeps the change in the realm of expectations, while consumers continue to observe whether Coca-Cola’s presence will be temporary or if it will represent a new standard for the chain in the country.
The future of refills at Burger King
The possible arrival of Coca-Cola to the refill system could reorganize the customer experience within the stores. Should the substitution proceed, Burger King will begin offering beverages from another supplier in one of the most recognized aspects of its service. Meanwhile, the absence of some Pepsi products and the presence of new cans keep the discussion active among consumers on social media.
Given this possible change, what would you prefer to find in Burger King’s refill: Pepsi or Coca-Cola?
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