SUV Becomes Preferred Choice in the Used Car Market, Standing Out for High Profitability and Surpassing the Toyota Yaris
The used car market in Brazil has undergone an interesting transformation in the last months of 2024, with the Chery Tiggo 5X from Caoa emerging as the most profitable car, surpassing the traditional Toyota Yaris.
This SUV, produced locally, has won consumer preference, knocking down models that previously led sales, according to the newsmotor website.
Profitability and Market Performance with the Chery Tiggo 5X
The Chery Tiggo 5X presented an average price of R$ 105 thousand, with a gross margin of 10.5%, surpassing the Toyota Yaris Hatch, which recorded an average price of R$ 87 thousand and a margin of 10.1%.
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The Sedan version of the Yaris, sold at R$ 88 thousand, had a margin of 9.2%. This change in the scenario reflects a diversification of consumer preferences, according to Fábio Braga, Country Manager of MegaDealer, in an interview with the Terra portal.
Trends in the Used Market
The Megadealer Study on Used Vehicle Performance (PVU) highlighted solid results for the used market in October, with the average sale reaching R$ 81,154.
The gross margin rose to 10.8%, and the average inventory turnover time dropped to 34 days, the lowest rate in years.

Data from the National Federation of Automotive Vehicle Distribution (Fenabrave) shows that 1,073,409 used cars and light commercial vehicles were sold during the period, a significant increase compared to the previous year, which recorded 883 thousand units, representing a growth of 10.1%.
Return on Investment and Future Trends
The segment of lightly used vehicles up to three years old showed remarkable performance, with dealerships reporting a return on investment (ROI) of 69% and an average conversion rate of 18%.
These numbers underscore the attractiveness of the used vehicle market for investors and consumers. The success of the Chery Tiggo 5X not only led the market but also indicated a shift in buying trends among Brazilian consumers.
With the continued growth of this segment, the future looks promising for both brands and dealerships, reinforcing the presence of the Chery Tiggo 5X as a leader in the competitive used vehicle market.

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