SUV Becomes Preferred Choice in the Used Car Market, Standing Out for High Profitability and Surpassing the Toyota Yaris
The used car market in Brazil has undergone an interesting transformation in the last months of 2024, with the Chery Tiggo 5X from Caoa emerging as the most profitable car, surpassing the traditional Toyota Yaris.
This SUV, produced locally, has won consumer preference, knocking down models that previously led sales, according to the newsmotor website.
Profitability and Market Performance with the Chery Tiggo 5X
The Chery Tiggo 5X presented an average price of R$ 105 thousand, with a gross margin of 10.5%, surpassing the Toyota Yaris Hatch, which recorded an average price of R$ 87 thousand and a margin of 10.1%.
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Hyundai sells an executive minivan that looks like a VIP room on wheels: Custin carries 7 people, uses a 1.5 turbo engine with 168 hp, 8-speed automatic transmission, and costs around R$ 157,000 in direct conversion in Vietnam.
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The 7-seater Toyota that seems too cheap to exist in Brazil: Rush has a 1.5 engine, manual or automatic option, and a converted price close to R$ 81,000, while here families need to aim for much more expensive SUVs.
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The 2012 Mitsubishi Pajero Dakar diesel shows 314,000 km and still draws attention for its reputation for durability; the seven-seater 4×4 SUV handles trails, but signs of severe use may conceal losses for used car buyers.
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Peugeot publicly acknowledged the errors of the PureTech engine, which caused serious failures in hundreds of thousands of cars, and introduced the new Turbo 100 as a definitive solution, a 1.2 turbo tested for over 3 million kilometers that replaces the faulty belt with a more durable chain.

The Sedan version of the Yaris, sold at R$ 88 thousand, had a margin of 9.2%. This change in the scenario reflects a diversification of consumer preferences, according to Fábio Braga, Country Manager of MegaDealer, in an interview with the Terra portal.
Trends in the Used Market
The Megadealer Study on Used Vehicle Performance (PVU) highlighted solid results for the used market in October, with the average sale reaching R$ 81,154.
The gross margin rose to 10.8%, and the average inventory turnover time dropped to 34 days, the lowest rate in years.

Data from the National Federation of Automotive Vehicle Distribution (Fenabrave) shows that 1,073,409 used cars and light commercial vehicles were sold during the period, a significant increase compared to the previous year, which recorded 883 thousand units, representing a growth of 10.1%.
Return on Investment and Future Trends
The segment of lightly used vehicles up to three years old showed remarkable performance, with dealerships reporting a return on investment (ROI) of 69% and an average conversion rate of 18%.
These numbers underscore the attractiveness of the used vehicle market for investors and consumers. The success of the Chery Tiggo 5X not only led the market but also indicated a shift in buying trends among Brazilian consumers.
With the continued growth of this segment, the future looks promising for both brands and dealerships, reinforcing the presence of the Chery Tiggo 5X as a leader in the competitive used vehicle market.

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