Chinese Midea Invests R$ 630 Million and Opens New Factory in Pouso Alegre: The First 100% Owned Unit in Brazil Promises to Revolutionize the Home Appliance Market in the Country!

Written by Valdemar Medeiros

Published on 12/12/2024 at 10:00

Foto: Divulgação/Pouso Alegre em foco

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Midea Opens New Factory in Pouso Alegre with Capacity for 1.3 Million Products, Boosting the Home Appliance Market and Strengthening the National Industry with Innovation and Efficiency!

The Chinese company Midea officially inaugurated a new home appliance factory in Pouso Alegre, South of Minas Gerais, on Monday (9). The unit, which will produce for the home appliance market, received R$ 630 million in investments and is the company’s first fully owned plant in Brazil. The new Midea factory promises to create hundreds of jobs.

New Midea Factory in Pouso Alegre Will Have Installed Capacity of 1.3 Million

The company also has industrial complexes in Manaus and Canoas, such as Midea Carrier, a joint venture with Carrier. The Amazonas unit produces residential air conditioners and microwaves, while the one in Rio Grande do Sul manufactures commercial air conditioners. In operation since August, the new Midea factory in Pouso Alegre is initially focused on refrigerators and automatic washers for the home appliance market.

The installed capacity of the new unit is 1.3 million products per year, divided between 700,000 refrigerators and 600,000 washing machines. The CEO of Midea Carrier, Felipe Costa, states that the company’s goal is to reach maximum production potential in two years.

ARTICLE CONTINUES BELOW

Midea Undergoing Major Expansion Phase

According to the executive, the company is already in third place in the home appliance market in the country, with about 8% market share in the refrigerator segment and between 6% and 7% in washing machines; however, it is far from the top players, and the goal is to catch up.

https://clickpetroleoegas.com.br/descoberto-no-brasil-estoque-quase-infinito-de-ouro-azul-recurso-essencial-para-desenvolvimento-de-novas-tecnologias-que-atrai-investidores/

Costa concludes that the company knows there is a gap to the leaders; however, its mission is precisely with this investment in the new Midea factory in Pouso Alegre and with others it is making in branding and distribution, to adjust at the front end later on.

The booming national market attracted Midea, which planned the Pouso Alegre factory to serve it; however, the plant may also serve as a base for exports. The company is exploring opportunities in South America and even Latin America, according to the CEO.

The multinational still has plans for expanding the complex and its product portfolio. The executive states that a physical and logistical expansion of the unit is under consideration, which could include logistics warehouses and the installation of new production lines.

Pouso Alegre Advances with the Arrival of the New Midea Factory and Job Creation

The official inauguration ceremony of the new factory of the Chinese company was attended by several authorities, including the State Secretary of Economic Development, Fernando Passalio. The state public manager highlighted in his speech that having brands like Midea in Minas Gerais brings credibility to investors.

Also present at the ceremony was the mayor of Pouso Alegre, Colonel Dimas, who emphasized the fact that the city could also benefit from the establishment of suppliers for the multinational. According to him, some companies are already looking for land in the region.

The municipal leader further highlighted Midea’s arrival to transform the municipality, known as a pharmaceutical and food hub, into a center for home appliance industry.

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Rogerio Biscaro

#97073

15/12/2024 16:30

O país precisa de geração de emprego e renda,
Parabéns aos mineiros ,que seja polo de empregos e progresso ! SUCESSO

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Marcos Antonio da Silva

#95483

13/12/2024 19:09

A onde em Pouso Alegre essa empresa está instala?

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Cunha

#95594

Reply to Marcos Antonio da Silva

13/12/2024 23:25

Bairro algodão depois da CMG

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Cunha

#95595

Reply to Marcos Antonio da Silva

13/12/2024 23:26

Depois da XCMG

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Chinese Midea Invests R$ 630 Million and Opens New Factory in Pouso Alegre: The First 100% Owned Unit in Brazil Promises to Revolutionize the Home Appliance Market in the Country!

Midea Opens New Factory in Pouso Alegre with Capacity for 1.3 Million Products, Boosting the Home Appliance Market and Strengthening the National Industry with Innovation and Efficiency!

New Midea Factory in Pouso Alegre Will Have Installed Capacity of 1.3 Million

Midea Undergoing Major Expansion Phase

Pouso Alegre Advances with the Arrival of the New Midea Factory and Job Creation

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Chinese Midea Invests R$ 630 Million and Opens New Factory in Pouso Alegre: The First 100% Owned Unit in Brazil Promises to Revolutionize the Home Appliance Market in the Country!

Midea Opens New Factory in Pouso Alegre with Capacity for 1.3 Million Products, Boosting the Home Appliance Market and Strengthening the National Industry with Innovation and Efficiency!

New Midea Factory in Pouso Alegre Will Have Installed Capacity of 1.3 Million

Midea Undergoing Major Expansion Phase

Pouso Alegre Advances with the Arrival of the New Midea Factory and Job Creation

Seven world powers including the US, China, and Russia are spending €22 billion on a reactor in the south of France that aims to confine plasma at 150 million degrees Celsius, ten times the temperature of the Sun’s core, using a magnetic field capable of lifting an entire aircraft carrier.

Elon Musk’s internet comes to mobile: Starlink technology connects smartphones without an antenna via satellite, works even without carrier signal, already costs just US$10 extra in the US, and could arrive in Brazil as an included benefit.

While Brazil has been discussing bullet trains for 16 years, China delivers 5 new high-speed lines in 2026, surpasses 50,000 km of HSR, and moves 1 billion passengers in a single year.

With a wingspan of 152 meters, 76 tires, and a capacity to carry 1,270 tons, the Boeing Pelican was the giant “flying ship” that promised to cross oceans close to the water on an invisible air cushion beneath its wings.

A Chinese factory in Guangdong is assembling a humanoid robot every 30 minutes while Tesla, Figure, and Boston Dynamics still struggle to deliver 10 thousand per year.

While countries spend billions to draw water from the sea, a Nobel-winning scientist creates a container-sized machine that extracts up to 1,000 liters per day from dry air and uses ultrasound to release water in minutes, even in the middle of the desert.

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