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Sustainable Car Program Combines IPI Exemption and Discounts from Manufacturers, Reduces Prices by up to R$ 12 Thousand and Heats Up the 1.0 Car Market
The program Sustainable Car, launched by the federal government in July, is already changing the landscape of the national automotive market. The initiative has reduced prices on various models, increased sales of entry-level vehicles by 13%, and brought incentives for cars equipped with a 1.0 engine.
The most significant benefit is the total IPI exemption for models that meet environmental, technical, and production criteria. In some cases, the reduction in the final price reaches almost R$ 12 thousand.
The exemption corresponds to 5.27% of the vehicle’s price. Although this percentage may seem small, some manufacturers have enhanced the advantage with their own discounts.
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BYD changes the warranty for electric and hybrid cars in Brazil, creates a new mileage limit for 2026/2027 models, alters battery rules, modifies commercial use coverage, and makes drivers look at the manual with new eyes before buying.
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Sales boom: Automotive sector enters an accelerated pace in 2026 after new car sales reached the best result since 2013 and boosted automakers in Brazil.
The result is reduced and more competitive price lists for consumers looking for compact and economical models.
Fiat Mobi Like 1.0 MT
Among the most benefited is the Fiat Mobi in the Like version. The price of R$ 79,060 dropped to R$ 67,990, an accumulated discount of R$ 11,070.
The list of items includes air conditioning, hill start assist, electric steering, onboard computer, DRLs, height-adjustable steering wheel, 14″ wheels with hubcaps, and front power windows.
The 1.0 Firefly engine delivers 75 hp and 10.7 kgfm of torque. It accelerates from 0 to 100 km/h in 14.7 seconds, with a top speed of 164 km/h. In terms of fuel consumption, it records up to 15.1 km/l on the highway with gasoline.
Renault Kwid Zen 1.0 MT
Renault offers the Kwid Zen with a discount of R$ 10,685, dropping from R$ 78,690 to R$ 68,005. The compact comes with four airbags, hill start assist, Start & Stop system, tire pressure monitoring, electric steering, air conditioning, four speakers, two USB ports, and front power windows.
The 1.0 SCe flex engine produces 68 hp with gasoline and 71 hp with ethanol. According to Inmetro, it achieves a fuel consumption of up to 15.5 km/l on the highway with gasoline.
Fiat Argo 1.0 MT
Another Fiat model on the list is the Argo 1.0 MT, which went from R$ 92,990 to R$ 82,990. Standard features include electric steering, air conditioning, front power windows, tire pressure monitoring, hill start assist, and adjustable steering wheel.
The same 1.0 Firefly engine from the Mobi guarantees 75 hp and 10.7 kgfm. The fuel consumption, according to Inmetro, is up to 14.5 km/l on the highway with gasoline.
Volkswagen Polo Track 1.0 MT
The Volkswagen Polo Track saw a reduction of R$ 11,345, going from R$ 95,790 to R$ 84,445. The list includes front and side airbags, Media Plus II radio, air conditioning, electric steering, electric windows and locks, multifunction steering wheel, and adjustable driver’s seat.
The 1.0 MPI engine delivers up to 84 hp and 10.3 kgfm, with a five-speed manual transmission. Fuel consumption can reach 16.6 km/l on the highway with gasoline.
Hyundai HB20 Comfort 1.0 MT
The Hyundai HB20 Comfort is R$ 9,600 cheaper, now priced at R$ 84,990. It features electric steering, automatic headlight activation, 8″ multimedia center, one-touch front power windows, six airbags, traction and stability controls, air conditioning, and cruise control.
The 1.0 Kappa aspirated flex engine delivers up to 80 hp and 10.3 kgfm. Fuel consumption reaches 15.4 km/l on the highway with gasoline.
Hyundai HB20S Comfort 1.0 MT
In the sedan lineup, the HB20S Comfort dropped from R$ 103,090 to R$ 95,990. Among its features are six airbags, hill start assist, cruise control, electric mirrors, 8″ multimedia center, rearview camera, and rain sensor.
The mechanical set is the same as the HB20 hatch, providing up to 80 hp and fuel consumption of up to 15.4 km/l on the highway with gasoline.
Chevrolet Onix 1.0 MT
Closing the list, the Chevrolet Onix dropped from R$ 102,990 to R$ 99,990. It includes six airbags, twilight sensor, air conditioning, hill start assist, MyLink multimedia with an 8″ screen, adjustable steering column, and 15″ wheels.
The 1.0 aspirated flex engine produces up to 82 hp and 10.6 kgfm, with a six-speed manual transmission. Fuel consumption reaches 16.9 km/l on the highway with gasoline.
Impact on Sales and Choices
The most important aspect is that the measure has not only reduced prices but also reignited the entry-level segment. With significant discounts, models that were losing competitiveness have started to attract consumers again.
Furthermore, the combination of government incentives and actions from manufacturers has increased the variety of offers in the market.
The Sustainable Car program also promotes the production of more efficient and less polluting vehicles.
Therefore, the inclusion criteria prioritize economical engines and technologies that reduce environmental impacts.
For consumers, the advantage is paying less for a car that meets economic and sustainability requirements.
In the end, the combination of tax incentives and aggressive promotions proves effective in boosting sales and renewing the Brazilian fleet with affordable and equipped options.
With information from Auto Esporte.
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