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The Factory of the Air Conditioning Equipment Company Will Have an Annual Production Capacity of 1.3 Million Products, and the Estimate Is That the Facility Will Be Ready in 2024
The Chinese giant Midea, one of the largest manufacturers of household appliances and a leader in air conditioning equipment, has started construction of its first 100% owned factory in Brazil, located in Pouso Alegre, in the south of Minas Gerais, which will generate hundreds of jobs directly and indirectly, according to the site O Tempo.
The new manufacturing unit will have a capacity to produce 1.3 million products per year, and Midea plans to invest about R$ 600 million in the venture, generating approximately 500 direct jobs and another 200 indirect jobs in the region.
Midea’s Global Expansion with Strategic Focus on Brazil
Midea is in a process of global expansion, and Brazil is considered one of the largest white goods markets in the world and the largest in Latin America. Currently, the multinational already has a stake in two factories in Brazil, in Manaus/AM and Canoas/RS, through a commercial partnership with Carrier, and the new factory in Pouso Alegre, Minas Gerais, reinforces its strategic presence in the country, with job creation.
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With the opening of the new factory in Brazil, Midea Carrier, the company resulting from the partnership between Midea and Carrier, aims to become one of the top three market players within four years. The factory, which will be inaugurated in July 2024, will feature the production of two-door Frost Free refrigerators, expected to go on sale in the third quarter of next year. Additionally, the company plans to expand its production to other appliances and equipment, consequently offering more job opportunities.
According to Midea CEO Felipe Costa: “Our goal is to be among the top three market players within four years, and the opening of our factory in Brazil provides the competitiveness necessary to be relevant in the refrigeration segment, as well as providing job opportunities for professionals in the region.”
“If the Brazilian market continues to show recovery, the group is willing to keep investing in Brazil,” concludes Felipe Costa.
Midea: Global Presence with a Focus on Job Creation in the Brazilian Market
Present in over 200 countries and with more than 160,000 employees worldwide, Midea has approximately 1,500 employees in Brazil and reaffirms its commitment to job creation in the Brazilian market, demonstrating willingness to continue investing in factories in the country, according to Felipe Costa, CEO of Midea Carrier.
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