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New interactive experience brings together themed museum, creative workshops, speed challenges, and thrilling races in a program that promises to attract fans of all ages until the end of July in the São Paulo countryside
Hot Wheels fans have a new reason to visit Campinas, in the interior of São Paulo. Since June 4, 2026, Corpus Christi holiday, Shopping Iguatemi Campinas hosts the unprecedented Hot Wheels City Experience Pocket Edition, a compact version of the famous attraction inspired by the world’s best-known toy car brand. The experience remains open to the public until July 31, 2026 and brings together activities for children, teenagers, and adults in a space of more than 900 square meters.
The information was released by Metrópoles, in a report signed by Yasmin Gomes, highlighting the main attractions of the new experience that combines entertainment, technology, creativity, and speed in a single environment.
With tickets starting at R$ 19.95 for half-price admission, the attraction offers various interactive activities and bets on immersive experiences to bring visitors closer to the Hot Wheels universe. Additionally, ticket sales take place through the Ticketmaster platform.
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Themed museum and creative workshops take visitors into the Hot Wheels universe
The Hot Wheels City Experience Pocket Edition was developed to retain the most popular elements of the versions that have already passed through cities like São Paulo, Belo Horizonte, and Porto Alegre. Thus, the organization sought to create an accessible experience without giving up the attractions most sought after by the public.
Right at the entrance, visitors find the Hot Wheels Museum, a space dedicated to the brand’s journey since the 1950s. The environment presents historical information, iconic models, and curiosities about the evolution of the famous toy cars that have captivated generations around the world.
Additionally, the attraction offers the Design Workshop, where children and adults can create their own customized vehicles. Later, the designs are digitized, allowing for an even more technological and fun interaction.
Meanwhile, the Painting Workshop provides a different experience. Using interactive projections applied to life-size cars, the space allows visitors to explore their creativity in a dynamic and engaging way.
On the other hand, those who love speed will find the HW Lab one of the most sought-after environments of the experience. The location features giant tracks, interactive challenges, and performance tests that put participants’ skills to the test. Additionally, the space includes specially prepared settings for photos and social media posts.
Electric go-kart track becomes the main attraction of the experience
Undoubtedly, the highlight of the Hot Wheels City Experience Pocket Edition is the electric go-kart track, considered one of the most anticipated experiences by visitors.
The structure was designed to offer a sensation closer to real races, using battery-powered vehicles. In this way, the karts do not emit pollutants and operate with low noise levels, making the activity more sustainable and comfortable for the indoor environment.
Another important feature is the division by categories. The organization created specific modes for children and adults, allowing parents and children to participate simultaneously in the experience, each driving their own kart.
The races have an average duration of seven minutes and follow strict safety protocols. Additionally, participants must meet specific criteria related to age and height.
In the children’s kart, children between 6 and 12 years old can participate, provided they have a minimum height of 1.20 meters. The adult category is available for teenagers from 13 years old and adults with a height between 1.60 meters and 1.90 meters.
Consequently, the activity becomes a leisure option for the whole family, bringing together different generations in a fun and safe experience.
Campinas establishes itself as a destination for major thematic experiences
The arrival of the Hot Wheels City Experience Pocket Edition reinforces the position of Campinas as one of the main cities in the interior of São Paulo for hosting thematic events and attractions aimed at family entertainment.
Additionally, the brand’s success continues to grow worldwide. Recently, the Hot Wheels Monster Trucks Live Glow n’ Fire tour confirmed performances in four Brazilian capitals during August 2026, further expanding the franchise’s presence in the country.
Meanwhile, the experience installed at Shopping Iguatemi Campinas offers an affordable alternative for those who want to dive into the Hot Wheels universe without leaving the state of São Paulo.
With educational activities, technological experiences, speed challenges, and an electric go-kart track that promises to be one of the most popular spots of the season, the attraction emerges as one of the main leisure options for the school holiday period.
Service
Hot Wheels City Experience Pocket Edition
Location: Shopping Iguatemi Campinas — Avenida Iguatemi, nº 777, Vila Brandina, Campinas (SP)
Period: From June 4 to July 31, 2026
Tickets: Starting from R$ 19.95 (half-price)
If you could choose just one attraction to experience within the Hot Wheels universe, would it be the electric go-kart track or the opportunity to create your own custom car? Share your choice in the comments!
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