Pioneering Course on Sustainability Applied to Sports Launched by Fatec and Etec of São Paulo Focusing on ESG, Governance, and Social Impact in the Sports Sector

Written by Corporativo

Published on 12/02/2026 at 17:14

Updated on 12/02/2026 at 17:15

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Unprecedented Training Connects Theory and Practice, Brings Global References, and Highlights the Real Application of ESG in Brazilian Sports

First, Fatec de Esportes structured an unprecedented course on sustainability applied to sports. The initiative was launched in December 2024 for students from Fatec and Etec de Esportes de São Paulo.

Additionally, the course “Introduction to Sustainability in Sports” includes over 45 hours of content. The project began development in 2023, following discussions between professors and a sports marketing professional.

Since then, the proposal has consolidated the understanding that sports are a strategic space for ESG practices, governance, and social impact. At the same time, it identified the lack of structured introductory training in Brazil and Latin America.

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Structured Training for Young Sports Professionals

Initially, the challenge was to transform a broad topic into an accessible pedagogical experience. Therefore, a learning path was designed to cater to students at different career stages.

While some students are already functioning in the sports sector, others are experiencing their first academic engagement. Thus, the content was organized in an accessible manner, but without excessive simplifications.

Moreover, storyboards, scripts, and interactive templates were developed. Consequently, videos, quizzes, forums, and infographics were incorporated into the digital platform.

Even though technology is present, it was not positioned as the protagonist. On the contrary, each resource was utilized only when it enhanced understanding and practical application.

Curation Connects Global Sports to Local Reality

Subsequently, the curation became a central stage of the project. Therefore, testimonials and practical cases were selected to bridge theory and market.

Among the participants, highlighted are Paralympic medalist Yohansson Nascimento and young leader of the International Olympic Committee, Laher Gala. Additionally, organizations such as WSL, YouTube, Hang Loose, and Invest Favela were mentioned.

In this way, students could understand how sustainability manifests in themes such as:

Sports Integrity
Arena Infrastructure and Management
Corporate Governance
Diversity and Inclusion
Social Impact and Legacy

Thus, the course demonstrates that sustainability in sports involves strategic and operational decisions.

Practical Experience Reinforces Learning

In addition to the theoretical content, the course concluded with a technical visit to Allianz Parque. During the activity, students observed sustainable initiatives implemented in the arena.

Subsequently, students participated in an experience at a major sporting event. In this manner, they perceived how sustainable practices are integrated into the sector’s routine.

Consequently, it became evident that sustainability in sports is not an abstract concept. On the contrary, it is a practical application driven by concrete decisions.

Training Focused on Ethics, Governance, and Social Impact

Finally, the construction of the learning path demonstrated that sustainability goes beyond environmental actions. It involves ethics, governance, inclusion, and social legacy.

According to administrator Luiz Alexandre Castanha, co-author of the book “Olhares para os Sistemas” and CEO of NextGen Learning, complex themes gain strength when connected to the students’ daily lives.

Thus, the creation of the course marks a significant step in expanding educational initiatives that unite sports, purpose, and social impact. Additionally, the project was developed with methodical rigor and a pedagogical focus.

Therefore, the experience reinforces the importance of transparent editorial and academic processes. At the same time, it demonstrates alignment with responsible practices and compliance with educational and informational guidelines.

By: Luiz Alexandre Castanha.

Pioneering Course on Sustainability Applied to Sports Launched by Fatec and Etec of São Paulo Focusing on ESG, Governance, and Social Impact in the Sports Sector

Unprecedented Training Connects Theory and Practice, Brings Global References, and Highlights the Real Application of ESG in Brazilian Sports

Structured Training for Young Sports Professionals

Curation Connects Global Sports to Local Reality

Practical Experience Reinforces Learning

Training Focused on Ethics, Governance, and Social Impact

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Pioneering Course on Sustainability Applied to Sports Launched by Fatec and Etec of São Paulo Focusing on ESG, Governance, and Social Impact in the Sports Sector

Unprecedented Training Connects Theory and Practice, Brings Global References, and Highlights the Real Application of ESG in Brazilian Sports

Structured Training for Young Sports Professionals

Curation Connects Global Sports to Local Reality

Practical Experience Reinforces Learning

Training Focused on Ethics, Governance, and Social Impact

With billions in loans, China is rebuilding Nigeria’s railway network from scratch, abandoning the British colonial tracks that have turned to scrap and creating a corridor of over 1,300 km to take the load off the roads of Africa’s largest economy.

Forget petroleum-based asphalt: a Scottish company transforms 684,000 plastic bottles into one kilometer of road that is 60% more resistant and up to 10 times more durable, and the technology has already started replacing traditional asphalt in more than 30 countries.

Austrian engineers have developed an inflatable concrete technology that transforms flat slabs into domes using only air pressure, eliminating scaffolding and temporary forms, and potentially changing the way bridges, tunnels, and curved roofs are constructed worldwide.

Australia prepares to dredge 96.5 million m³ in Moreton Bay to deepen, widen, and realign channels of the Port of Brisbane, in a project of up to 25 years designed to accommodate larger ships and enhance maritime safety and regional port efficiency.

A robot named Walter does the work of five bricklayers per hour and can save the construction industry, where the average age of professionals is 46 years and almost no one wants to learn the trade anymore, in the United Kingdom.

Spain installs two giant pipelines 2.2 km off the coast to draw water from the Mediterranean and supply a megafacility capable of producing 200 million liters of drinking water per day.

Cristiano Ronaldo builds a billion-dollar mansion in Portugal with 54,000 square feet, a 3-acre plot facing the Atlantic, private spa, indoor and outdoor pools, and an estimated value of an impressive R$ 385 million.

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End of the tape measure, marking line, and subfloor error: robot prints the project directly on the construction site floor, creates layout up to 10 times faster, and marks 10,000 to 15,000 square feet per day with one person.

While historical buildings rely on artificial lighting, a museum in Wisconsin uses 66-meter movable wings to control natural light and create the effect of a giant bird over its glass hall.

While Brazilian stadiums take weeks to change the turf, the Santiago Bernabéu in Madrid stores six trays of 1,500 tons in less than five hours and transforms the field into a stage, increasing revenue and event capacity.

While stadiums in Brazil need hours to cover the field, Tottenham in London transforms a 9,000-ton natural grass field into an NFL arena in just 25 minutes with unprecedented technology.