Discover How the Investment of R$ 125 Billion in the Automotive Sector Is Transforming the Demand for Steel in Brazil, with Expert Analyses and Outlooks for the Future.
The National Association of Motor Vehicle Manufacturers (Anfavea) announced a monumental investment of R$ 125 billion that will be injected by automakers in Brazil over the next eight years. This investment aims to increase vehicle production, generate new jobs, and encourage decarbonization actions in the sector.
Outlooks and Challenges for the Steel Industry
Willians Cintra, National Product and Market Intelligence Manager at Grupo Açotubo, analyzes how the steel sector can supply the increased demand from the automotive sector. According to Cintra, despite the investments, the automotive sector is expected to remain stable due to factors such as high interest rates and the level of population indebtedness.
“Imports of Chinese cars also directly impact domestic production. This combination of factors has led some automakers to close or halt production in South America. The good news is that this year the largest CAPEX for the automotive industry in decades has been announced,” the spokesperson notes.
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While Brazil was left without an affordable 7-seater Honda, Indonesia sells the 2026 BR-V with a 1.5 i-VTEC engine of 121 hp, Honda Sensing, three rows, fuel consumption above 23 km/l, and a range of 987 km; the family SUV costs less than the Spin, Aircross, and Tiggo 8 Pro when converted without taxes.
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Now NASA comes: Brazilian transforms pickups into “war tanks” in Goiânia by replacing wheels with giant tracks costing up to R$ 120,000 to tackle mud, farms, and impossible terrains.
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Another Chinese giant prepares to enter Brazil: BAIC bets on the Arcfox T1, an electric hatchback that promises to compete with the BYD Dolphin, BYD Dolphin Mini, and Geely EX2 with a larger size and a range of up to 425 km.
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Hyundai launches a 7-seater ‘Kombi’ cheaper than Chevrolet Spin, Citroën Aircross, and Tiggo 8 Pro in Brazil; for around R$ 78,500 in conversion without taxes, the Hyundai Stargazer Cartenz features a 1.5 engine, manual or IVT transmission, 205 mm ground clearance, and the SmartSense package that Brazilians don’t have yet, but Indonesia does.
Joint Venture with French Manufacturer
Among the projected investments for the year, the joint venture of Açotubo with the French seamless pipe manufacturer Vallourec, initiated in 2021, plays a crucial role in meeting the demand from the automotive segment. The estimated capacity for the year is 70 thousand tons, making the automotive market one of the main beneficiaries.
Impact of Floods in Rio Grande do Sul
Another factor that will stimulate the sector is the recovery of vehicles affected by the floods in Southern Brazil. According to research from Bright Consulting, more than 200 thousand motor vehicles were lost, representing about 5% to 10% of the entire fleet in the state.
“Both for the recovery of damaged vehicles and to supply automakers in the fleet renewal, at Açotubo, for example, the mechanical construction market and the automotive sector (light and heavy vehicle manufacturers, system suppliers, aftermarket, implements, and related) can represent up to 30% of the company’s mechanical construction market by 2024,” comments Cintra.


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