Entrepreneur Aims to Make R$ 50 Million Selling Barbecue Course: Panel with Thiago Nigro, Bruno Perini, Érico Rocha, and Leandro Ladeira Outlines the “Perfect Plan”

Written by Jefferson Augusto

Published on 03/10/2025 at 15:49

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In The New Segment “Perfect Plan”, The Butcher-Influencer Netão Reveals That He Plans To Reopen And Scale His Online Courses (BBQ And Burger) And Aims For An Annual Revenue Of R$ 50 Million; Experts Suggest Focusing On Burger, Franchises, And Cashback To Integrate Content, Product, And Retail.

The Barbecue Universe Has Gained Features Of A Billion-Dollar Business Plan.

In The Debut Episode Of “Perfect Plan”, A Segment Featuring Thiago Nigro, Bruno Perini, Érico Rocha, And Leandro Ladeira, The Guest Netão, A Butcher, YouTuber, And Franchiser, Stated That He Has Already Earned About R$ 1 Million By Offering A Barbecue Workshop In The Past, Without A Professional Launch, And Now Wants To Return To The Digital Space Aiming For R$ 50 Million A Year.

The Ambition Arises From An Already Proven Base: Videos With High Reach, An Audience Requesting Mentoring, Ready Courses (BBQ And Burger), And A Physical Ecosystem With Butcher Shops, Burger Restaurants, And Franchises. The Dilemma Is Time: To Deduct Hours From The Physical Locations And Sponsorships, The Digital Needs To “Be Extremely Worthwhile”.

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The Panel Suggested Focusing On Areas With The Most Traction And Ticket: Burger. According To The Team, “Burger” Is A Huge Search Term In Delivery Apps And The Business Has More Predictable Royalties And LTV Than The Traditional Butcher Shop.

The Proposal: Relaunch The Burger Course In Perpetual (Daily Sales) With Two To Three Launch Windows Per Year, And Combine An Anchor Offer Of Cashback/Voucher For Use In The Own Franchises.

Example Worked Out In The Episode: Course For R$ 497 With Equivalent Credit (Or Calibrated Percentage) To Spend On Burgers At The Stores.

In Practice, The Content Educates, The Bonus Drives Traffic To The Counter, Secures Loyalty, And Supports Expansion.

Netão Made It Clear There’s A Limit: Not To Turn Instagram Into A Showcase For “Info Products”.

The Group’s Response Was Tactical: Maintain The Organic Content That Is Already Working (Memes, Cuts, And Tips), But Insert Pointed CTAs And Remarketing Reinforcing That “The Course Is Free” Due To The Purchase Credit.

The Gears Complete With Ads (YouTube/Instagram), Direct Sales Page, And Lead Generation For Launches With “Peaks” Of Conversion, A Strategy That, According To Érico Rocha, Concentrates Months Of Revenue In Just A Few Days.

In The Medium Term, The Panel’s Vision Is Bolder Than The R$ 50 Million Target: Using The Course As A Funnel For Franchises.

If The Student Buys, Secures Loyalty, And Starts Consuming, And Part Of This Audience Wants To Become Entrepreneurs, The High Ticket Shifts From Mentoring To The Franchise Fee.

The Logic: Sell 100 Franchises At R$ 120,000 Each, Add Royalties On The Average Monthly Revenue Mentioned By Netão (Around R$ 400,000 Per Unit) And, With Disciplined Execution, Inflate The Ecosystem’s Valuation.

The Entrepreneur Himself Acknowledged That Reducing Sponsorships And Focusing Can Unleash The Goal.

At The End, The “Perfect Plan” To Make Money With BBQ Is Not Just About The Grill.

It Is Content That Educates, Offers That Drive Consumption, Franchises That Scale, And An Execution Framework With Focus, Calendar, And Metrics.

If Netão Adjusts His Aim (Burger As An Entry Point, BBQ As An Annual Premium “Event”, Smart Cashback, And A Showcase For Franchises), The Goal Of R$ 50 Million Will No Longer Be A Boast But A Growth Thesis With The Smell Of Charcoal… And Cash.

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Entrepreneur Aims to Make R$ 50 Million Selling Barbecue Course: Panel with Thiago Nigro, Bruno Perini, Érico Rocha, and Leandro Ladeira Outlines the “Perfect Plan”

In The New Segment “Perfect Plan”, The Butcher-Influencer Netão Reveals That He Plans To Reopen And Scale His Online Courses (BBQ And Burger) And Aims For An Annual Revenue Of R$ 50 Million; Experts Suggest Focusing On Burger, Franchises, And Cashback To Integrate Content, Product, And Retail.

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

While a traditional school may take several days just to raise walls, in Malawi a 3D-printed school had its structure ready in 18 hours, welcomed children in June, and showed a new solution to the lack of classrooms.

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