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Multichannel Campaign Reinforces Commitment to Customers and Targets Over 250 Million Impacts by September
Enel Brasil launched, in July 2025, a broad institutional campaign focused on proximity, transparency, and modernization.
The action, entitled “Commitment Has a Brand. Enel, Closer to You”, was developed by Leo Burnett and remains active until September.
The goal is to highlight the company’s new visual identity, which now uses the colors of the national flag.
With this change, the company reinforces its commitment to more than 15 million Brazilians served in the states of São Paulo, Rio de Janeiro, and Ceará.
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Moreover, the strategy adopts a direct and accessible approach, prioritizing accountability and strengthening the relationship with the consumer.
According to Hélio Muniz, Enel’s communication director, the new phase reflects the effort of the 9,500 employees to improve the service provided daily.
The campaign therefore aims to connect the company’s image to the efficiency of the operations performed in the field.
Million-Dollar Investments and Hiring Thousands of Professionals by 2026
As part of the new cycle of operation, Enel confirmed on July 24, 2025, a record investment of R$ 24 billion to modernize energy distribution by 2026.
This investment, considered the largest in the company’s history in the country, focuses primarily on modernizing networks and improving customer service.
More than 5,000 companies have already hired new professionals; they have hired 2,000 of them, who are already working directly in the field.
Only in São Paulo, Enel invests over R$ 10 billion in reinforcement and expansion works of the electrical network in 24 municipalities in the metropolitan area.
As a result, the technical team in the state has already integrated 1,200 new workers.
Between November 2024 and March 2025, the team reduced the average response time by 50%.
Even with the increase in rainfall and temperature spikes in the summer, the improvement was significant.
Comprehensive Actions Include Radio, Stadiums, and Popular Events
The campaign unfolds across various platforms and media.
There are plans for actions on radio, printed newspapers, and digital portals, as well as media in urban furniture, elevators, and social networks.
Ringled panels in stadiums during the Brazilian Championship and cultural activations are also part of the strategy.
In Ceará, for example, Enel was present at regional festivals, reinforcing personalization by state.
Another highlight is the “Tributo Novabrasil,” created in partnership with Novabrasil FM radio, which celebrates names in Brazilian popular music and values national artists.
Enel also invests in branded content and programmatic media, expanding the reach of the messages.
With this, the expectation is to generate 256 million impacts by the end of September 2025, reaching consumers in all served regions.
New Visual Identity Brings the Brand Closer to the Consumer
Enel renewed its visual identity with the colors green, yellow, blue, and white to reinforce its connection with Brazil.
The intention is to convey belonging and proximity to the served audience, as well as demonstrate the company’s new institutional moment.
By aligning image and discourse, the campaign seeks to emphasize the company’s ongoing commitment to the quality of the services offered.
According to Enel, the new brand symbolizes a Brazil that advances with responsibility, technology, and care for the consumer.
The presence of professionals in the broadcasted content also reinforces the humanization of communication.
This way, the company aims to show that those behind the energy that reaches Brazilian homes every day are real workers, engaged and committed to concrete results.
Operation Follows UN Agenda and Focuses on Sustainability
Enel São Paulo, part of the multinational Enel, follows the sustainable goals of the UN 2030 Agenda, aligned with the Sustainable Development Goals.
Thus, its actions prioritize energy efficiency, social inclusion, and valuing diversity, based on globally required environmental and governance practices.
Additionally, it distributes 10.3% of the energy in Brazil, serving 7.9 million units in the city of São Paulo and 23 municipalities in the metropolitan area.
Finally, even in the face of challenges, it reinforces its commitment to technical innovation, expansion of the electrical grid, and transforming the sector with social responsibility.
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