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Shows, Concerts, And Other Events Held In High Heat Conditions Will Be Subject To Strict Regulations In Order To Ensure The Safety And Well-being Of The Public, In Order To Avoid Any Health Risks.
Recently, a phenomenon has been observed in Brazilian football that has been called the ‘arena effect’. This phenomenon is related to the high ticket prices in new stadiums, which have forced a change in the profile of fans, favoring the elitization of the sport in the country.
This trend has led to a series of impacts on the sports and social landscape, distancing more traditional fans who cannot afford the exorbitant ticket costs, and making access to games a privilege for a few. This has sparked heated debates among experts and football enthusiasts, raising questions about the democratization of the sport and the importance of ensuring it remains accessible to all.
Expensive Tickets Favor The Elitization Of Brazilian Football, Experts Say
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The company responsible for the event in São Paulo, Live Nation Brazil, has not responded to a request for comment regarding the failures mentioned in the reports up to the release of this text. The opportunity remains open for clarifications.
In the state of Rio de Janeiro, the late cancellation of Taylor Swift’s second concert, scheduled for the night of May 18th, exposed fans to another day of waiting in lines under temperatures that reached 42.5 ºC. However, measures were taken to provide relief to those waiting: water jets offered by the Fire Department, in addition to the distribution of drinking water.
Observations On Entry Checks And Water Distribution
A noted failure was the insufficiency of the search conducted at the entrance, with a superficial check of bags, pockets, and clothing, much less rigorous than the previous day.
There was also an increase in the availability of water for those in the Premium area, as well as more points of sale for beverages. Despite the announcement that ice would be provided on-site, it was denied to one of the reporters “by order of management.” However, there was no mention of ice distribution throughout the event the day before. The lack of consistency in the facilities and services offered at the event is a significant concern.
In São Paulo, the gates of the Allianz for the RBD performance were opened nearly two hours earlier than scheduled, facilitating public access. By 4 PM, most fans were already inside the stadium.
On the way to the entrance, the heat was alleviated by a cloudier sky, although temperatures were still high – thermometers indicated 37 ºC.
There was still a large amount of trash on the ground, but now the public no longer needed to dispose of the water bottles – just the caps. Entering with water was allowed, and many managed to bring in store-bought snacks, such as chips.
The determination of the Ministry of Justice also includes that the company must provide containers with drinking water and ensure hydration stations are easily accessible to all participants, at no additional cost. Moreover, the regulation requires that the organizer ensure that food and beverage sales points and hydration stations are located in areas that are easily accessible to fans. In the case of selling water, local and state consumer protection agencies must oversee and prevent abusive price increases of prices.
The following day, an emergency ordinance signed by Justice Minister Flávio Dino went into effect after the death of young Ana Benevides. The ordinance mandates that event producers allow “free access of personal-use bottles containing water for consumption” at shows and festivals in Brazil. This was a measure adopted in response to the tragic event, aiming to ensure hydration and the safety of the public during large events. **This emergency measure seeks to prevent new tragedies related to the lack of access to water during entertainment.**
Company Provides Assistance After Fan’s Death During Taylor Swift Show
Abreu also emphasized that the TF4 team is completely devastated by the death of Ana Clara Benevides and offered to provide support to the company in all necessary areas. The company is currently under investigation by the Civil Police, which is examining whether the prohibition of water entry into the stadium constitutes a crime of danger to the life or health of fans.
The CEO of T4F, Serafim Abreu, addressed the incident for the first time on Thursday morning (23). According to the executive, the reason for the delay in making a public statement was due to the company’s focus on “incorporating the lessons learned” – such as implementing shaded areas in outdoor spaces, modifying the timing of originally scheduled shows, and emphasizing the permission to enter with disposable water cups.
The RBD show began around 8:30 PM and went off without incidents. However, on the same night, young Ana Clara Benevides, 23, suffered two cardiac arrests during the performance of Taylor Swift at the Nilton Santos stadium, popularly known as Engenhão, in Rio de Janeiro, hosted by Time For Fun. On that date, the city of Rio de Janeiro was experiencing a heatwave, with temperatures approaching 40 ºC. The Nilton Santos stadium had a capacity of 60,000 people, and the feels-like temperature reached 60 degrees Celsius. Unfortunately, the student did not survive and passed away during the event.
The gates of Allianz Parque stadium opened promptly at 4 PM, allowing public entry and gradually alleviating traffic on the streets.
As you approached the entrance, the amount of trash on the ground increased, particularly plastic bottles – until then, spectators were forced to discard the items. Instead of trash cans, blue garbage bags were distributed on the ground, which were already completely full. The large amount of food thrown away, such as sandwiches, was visible. **This situation resulted in a significant accumulation of waste at the site.**
Check out the testimonies:
Friday (17), Before The Death Of Ana Benevides
Around Allianz Parque, in the western zone of São Paulo, huge crowds of fans waiting for RBD’s return to Brazil blocked streets and avenues. On Avenida Sumaré, for example, a line extended over 1.3 km to the entrance on Rua Palestra Itália. Due to the absence of rain that day, the sun was relentless, with thermometers registering an average of 37 ºC.
The economics journalists from InfoMoney, Maria Luiza Dourado and Giovanna Sutto, attended the RBD band’s events in São Paulo on November 17 and 18 and had the opportunity to evaluate and compare the two experiences, both produced by the company Live Nation do Brasil.
The measures of the ordinance, which were implemented on an emergency basis, came into effect during the RBD show in São Paulo on November 18, one day after the death of a student in Rio de Janeiro. However, even with the actions taken, some problems persisted.
After the death of 23-year-old Ana Clara Benevides from Mato Grosso do Sul during the performance of American singer Taylor Swift in Rio de Janeiro on November 17, the federal government announced new guidelines for the realization of shows, festivals, and large events during periods of high temperatures in Brazil.
The new rules, which were formalized through an ordinance published in the Official Gazette on November 22, require organizers to provide drinking fountains and water for consumption at easily accessible points, ensuring hydration for all attendees at such events. **This measure aims to prevent cases of dehydration and ensure the safety of the audience during the performances.**
Source: InfoMoney
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