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In The Last Three Years, No One Could Top It! The Fiat Strada Was The Most Sold Vehicle In Brazil Across All Categories. Read The Article And Understand Some Points That Make This Car Special.
In February, as published by Click Petroleum and Gas, the Fiat Strada Was The Most Sold Vehicle In Brazil, following a trend that has been repeating for three years. In February, for example, the Fiat Strada outsold models that are quite popular, such as the Chevrolet Onix, HB20, and Polo.
Because of this, a question lingers: why is this car so loved by buyers? The Success Of The Fiat Strada To answer this question, we used an analysis from the portal Garagem 360, a specialist on the subject.
According to the site, one of the reasons that make the Fiat Strada so beloved in the Brazilian market is its pioneering spirit, innovation, and good performance displayed by these models. These factors place the pickup well ahead of its competitors.
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To give you an idea, over these three years of leadership, 475,519 units of the Fiat Strada were sold, representing 21.82% of the total sold in the category. This number is well above that recorded by the rivals of this vehicle.
Proof of this is that the numbers from the National Federation of Motor Vehicle Distribution (Fenabrave) show that the second best-selling pickup was from Volkswagen, which sold 344,996 units, accounting for 15.83% of the total. Next comes:
- Chevrolet: 15.05% or 328,020 units;
- Toyota: 8.82% or 192,277 units;
- Hyundai: 8.55% or 186,235 units.
5 Reasons That Make The Fiat Strada A Success
The success of the Fiat Strada is not by chance. Because of this, check out five reasons that make the vehicle stand out from its rivals in the category.
1 – Pioneer In The Automotive Market
According to the analysis from the aforementioned site, at various moments in history, Fiat has been a pioneer in the automotive industry. Among the historical milestones, the following stand out:
- The creation of the extended cab in 1999;
- The development of the double cab in 2009;
- A pickup equipped with a third door in 2013;
- A vehicle featuring four doors and five seats in 2020.
These innovations have solidified the vehicle as one of the most innovative. As a result, the compact pickup has become known as a reliable and technological vehicle.
2 – Travel Companion
Since the creation of the pickup, Fiat has shown signs that its concern goes beyond making a vehicle that will only be used for work. This is because the company has demonstrated that it wants to make the Fiat Strada increasingly versatile so that the model is also a great travel companion, without compromising modernity, comfort, technology, and safety.
3 – Variety Of Engine Options
One of the advantages of the Fiat Strada, now, according to the manufacturer itself, is the greater variety of engine options for the vehicle – currently, the main highlight of the model is the 1.0 turbo car. This variety of engines is not commonly found in other vehicles.
In the analysis of “Garagem 360”, for example, note the difference between the Fiat Strada and the Volkswagen Saveiro, one of its competitors in the segment that is equipped with a 1.6 engine producing 116 hp and 16.1 kgfm, coupled with a five-speed manual transmission.
Another highlight of the Fiat Strada is its large loading compartment capacity. While the Saveiro, for example, has a capacity of 580 liters, the Fiat model has a capacity of 844 liters.
4 – Good On The Roads And Off-Road
According to the aforementioned portal, tests conducted with the Fiat Strada Turbo show that the model performs well on highways and can also tackle off-road sections. This happens because the vehicle has excellent approach and departure angles, as well as a minimum ground clearance of 185 mm. This fact makes the car able to meet different needs.
5 – A Friend Of Innovation
Finally, a striking characteristic of the Fiat Strada is its innovation. This is true even with the model accumulating titles as the best-selling car year after year. The latest update of the vehicle, for example, brought a more powerful model with more torque.
Because of this, the driver now has a vehicle with more effective performance with the Turbo 200 Flex engine. Recently, Herlander Zola, Senior Vice President of Fiat in South America, stated that “the Fiat Strada is more than just a pickup; it is a true revolution in the automotive market.”
According to him, a few years ago, it was unlikely to think that a pickup would reach the top of the Brazilian market. “More than that: it is living proof that the winning team keeps moving. Throughout its history, it has not stopped evolving and, in 2023, when it turns 25, it couldn’t be any different. In addition to being more powerful with a new engine, it has gained more features and even a new version,” he said.
The Price Of The Fiat Strada
Today, the price of a Fiat Strada depends on the model. Proof of this is that the cheapest version of the vehicle, the Strada Endurance Cabine Plus, sells at dealerships for R$ 101,990, while the Strada Ultra, the most expensive, goes for R$ 135,990.
Check the price of each model as listed on the Fiat website:
| Model | Price |
| Strada Endurance Cabine Plus 1.3 Firefly 2024 | R$ 101,990 |
| Strada Freedom Cabine Plus 1.3 8V Flex 2024 | R$ 108,990 |
| Strada Freedom Cabine Dupla 1.3 8V Flex 2024 | R$ 114,990 |
| Strada Volcano Cabine Dupla 1.3 8V Flex 2024 | R$ 117,990 |
| Strada Volcano Cabine Dupla 1.3 8V AT Flex 2024 | R$ 123,990 |
| Strada Ultra Cabine Dupla 1.0T AT 12V Flex 2024 | R$ 135,990 |
| Strada Ranch Cabine Dupla 1.0 AT 12V Flex 2024 | R$ 135,990 |
Which Fiat Strada Model Is The Most Fuel Efficient?
Finally, there is a question often asked nowadays when buying a car. Which model is the most fuel-efficient? In the case of the Fiat Strada, according to Inmetro, the most fuel-efficient model is the Freedom CS – Automatic.
According to the survey, this model achieves 8.9 km/l in the city and 10.4 km/l on the highway when using ethanol. In the case of gasoline, this average increases to 12.9 km/l in the city and 14.7 km/l on the highway.
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