Ford Unveils Secret Platform to Produce Affordable Electric Cars and Compete with Tesla

Written by Ruth Rodrigues

Published on 08/02/2024 at 16:07

Foto: Canva

Be the first to react!

Ford Announces It Developed A Platform For Affordable Electric Cars To Compete With Tesla And Chinese Manufacturers In The Affordable Electric Car Market.

Ford revealed to the market this week that it has been working on the confidential development of a platform for affordable electric cars after two years of work. CEO Jim Farley announced a team operating outside Ford’s main facilities, creating a flexible platform for compact vehicles, promising not only diversity in models but also a foundation for software and services. With the priority of tackling the price barrier in the current market, Ford aims to offer electric options below US$ 30,000, primarily to compete with Tesla.

Ford’s New Platform For Compact And Affordable Electric Cars

Ford surprised the market by revealing the development of a dedicated platform for affordable electric cars.

During a results teleconference, CEO Jim Farley shared the strategy of a team that worked outside Ford’s main facilities over the past two years on the project.

ARTICLE CONTINUES BELOW

How Ford Plans To Compete With Tesla In The Affordable Electric Car Market

Affordable pricing is one of the main challenges currently in the market for the mass growth of electric cars.

Currently, most battery-powered vehicles have a premium price, limiting options for consumers with tight budgets.

Ford recognizes this challenge and is directing its investments to find solutions. Thus, the company’s new electric car platform will offer electric alternatives priced below US$ 30,000.

When analyzing Ford’s current portfolio, it is evident that none of the offered electric models fall into the “affordable” category.

The Mustang Mach-E SUV has a starting price of approximately US$ 43,000, while the basic F-150 Lightning exceeds US$ 55,000.

Even with more expensive options, Ford’s electric vehicle sector has not achieved profitability in recent years, recording a loss of US$ 4.7 billion in 2023.

Therefore, the landscape of cheaper electric cars could be a good bet for Ford in the coming years.

In this same scenario, Tesla has been planning to launch a vehicle for US$ 25,000 for years. Recently, Elon Musk, Tesla’s CEO, announced that the next generation of its more economical vehicle platform will enter production in 2025.

Now, Ford recognizes the importance of cutting costs to compete not only with Tesla but also with Chinese manufacturers, who are betting on this scenario.

Thus, the automaker’s new electric car platform should focus on a lower price to grow in the market.

See: Tests Between Tesla Vs Ford

Source: INSIDEEVs

Ford Unveils Secret Platform to Produce Affordable Electric Cars and Compete with Tesla

Ford Announces It Developed A Platform For Affordable Electric Cars To Compete With Tesla And Chinese Manufacturers In The Affordable Electric Car Market.

Ford’s New Platform For Compact And Affordable Electric Cars

How Ford Plans To Compete With Tesla In The Affordable Electric Car Market

See: Tests Between Tesla Vs Ford

A village with 115 inhabitants wants new residents: it offers a house, a job, up to 44 thousand euros in benefits, almost free rent, an annual grant of 8 thousand euros for 3 years, and a 20 thousand euro incentive for businesses in the mountains of Italy.

Seven world powers including the US, China, and Russia are spending €22 billion on a reactor in the south of France that aims to confine plasma at 150 million degrees Celsius, ten times the temperature of the Sun’s core, using a magnetic field capable of lifting an entire aircraft carrier.

With a wingspan of 152 meters, 76 tires, and a capacity to carry 1,270 tons, the Boeing Pelican was the giant “flying ship” that promised to cross oceans close to the water on an invisible air cushion beneath its wings.

Elon Musk’s internet comes to mobile: Starlink technology connects smartphones without an antenna via satellite, works even without carrier signal, already costs just US$10 extra in the US, and could arrive in Brazil as an included benefit.

While countries spend billions to draw water from the sea, a Nobel-winning scientist creates a container-sized machine that extracts up to 1,000 liters per day from dry air and uses ultrasound to release water in minutes, even in the middle of the desert.

After 16 years and almost 600 prototypes, a Chinese inventor unveils the world’s smallest and cheapest manned jet, at just 3.80 meters long and costing US$7.2 thousand in materials.

Belgium will sink 23 giant concrete caissons, each weighing 22,000 tons, in the North Sea to build the world’s first artificial energy island 45 km off the coast, forming offshore electrical walls.

A couple from rural São Paulo quit everything and hit the road in a customized Kombi, with a kitchen, bathroom, refrigerator, and solar panel. They have already crossed 13 countries, traveled over 10,000 kilometers, reached Times Square, and still have 7,000 kilometers left to Alaska.

Drone reveals the size of the Morada da Praia condominium, in Boraceia, where streets, houses with pools, shops, and services form almost a private city between the calm sea of the São Paulo coast and the Atlantic Forest.

Brazil enters a new phase in the beer supply chain: Latin America’s largest independent malting plant will grow 25% in Paraná with R$ 49.8 million from BNDES and a new 80,000-ton tower.

GM cuts IT staff, lays off 600 professionals, and reveals a new phase of cost-cutting at the U.S. automaker.

200 thousand antennas spread across 200 thousand km² can transform mountains into a planetary trap for neutrinos, cosmic rays, and particles that arrive with energy impossible to reproduce on Earth.

Ford Unveils Secret Platform to Produce Affordable Electric Cars and Compete with Tesla

Ford Announces It Developed A Platform For Affordable Electric Cars To Compete With Tesla And Chinese Manufacturers In The Affordable Electric Car Market.

Ford’s New Platform For Compact And Affordable Electric Cars

How Ford Plans To Compete With Tesla In The Affordable Electric Car Market

See: Tests Between Tesla Vs Ford

A village with 115 inhabitants wants new residents: it offers a house, a job, up to 44 thousand euros in benefits, almost free rent, an annual grant of 8 thousand euros for 3 years, and a 20 thousand euro incentive for businesses in the mountains of Italy.

Seven world powers including the US, China, and Russia are spending €22 billion on a reactor in the south of France that aims to confine plasma at 150 million degrees Celsius, ten times the temperature of the Sun’s core, using a magnetic field capable of lifting an entire aircraft carrier.

With a wingspan of 152 meters, 76 tires, and a capacity to carry 1,270 tons, the Boeing Pelican was the giant “flying ship” that promised to cross oceans close to the water on an invisible air cushion beneath its wings.

Elon Musk’s internet comes to mobile: Starlink technology connects smartphones without an antenna via satellite, works even without carrier signal, already costs just US$10 extra in the US, and could arrive in Brazil as an included benefit.

While countries spend billions to draw water from the sea, a Nobel-winning scientist creates a container-sized machine that extracts up to 1,000 liters per day from dry air and uses ultrasound to release water in minutes, even in the middle of the desert.

After 16 years and almost 600 prototypes, a Chinese inventor unveils the world’s smallest and cheapest manned jet, at just 3.80 meters long and costing US$7.2 thousand in materials.

Belgium will sink 23 giant concrete caissons, each weighing 22,000 tons, in the North Sea to build the world’s first artificial energy island 45 km off the coast, forming offshore electrical walls.

While large motorhomes require a high investment, a mini trailer priced at R$ 77,990 features fiberglass, marine plywood, a bed for three people, an external kitchen, 12 V air conditioning, and a weight of 750 kg for simple, uncomplicated, and light family camping trips.

Rio becomes a testing ground for electric buses: BYD, Marcopolo and rivals compete to see who can withstand heat, heavy traffic, daily recharging, and long journeys to change the future of Brazil’s urban fleet in 2026.

Haojue extends its warranty to 3 years in Brazil and tries to gain strength among low-displacement motorcycles with comprehensive coverage, prices below R$ 22 thousand, and a promise of simple maintenance for those seeking economy in accessible daily urban use.

Nissan Kait aims to be the rational SUV of 2026 with a price of R$ 117,990, installments of R$ 1,599, fuel consumption of 13.7 km/l, and a range of 562 km for those who avoided Kwid, Mobi, and C3.

A couple from rural São Paulo quit everything and hit the road in a customized Kombi, with a kitchen, bathroom, refrigerator, and solar panel. They have already crossed 13 countries, traveled over 10,000 kilometers, reached Times Square, and still have 7,000 kilometers left to Alaska.

Drone reveals the size of the Morada da Praia condominium, in Boraceia, where streets, houses with pools, shops, and services form almost a private city between the calm sea of the São Paulo coast and the Atlantic Forest.

Brazil enters a new phase in the beer supply chain: Latin America’s largest independent malting plant will grow 25% in Paraná with R$ 49.8 million from BNDES and a new 80,000-ton tower.

GM cuts IT staff, lays off 600 professionals, and reveals a new phase of cost-cutting at the U.S. automaker.

200 thousand antennas spread across 200 thousand km² can transform mountains into a planetary trap for neutrinos, cosmic rays, and particles that arrive with energy impossible to reproduce on Earth.