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A New Competitor For The Hilux Is Coming: The New Rampage Rebel Ignition Is Now Available For Reservation And Offers Several Differentials. The Model Is More Powerful, Technological And Has An Exclusive Design.
After weeks of teasers and glimpses, the special series from RAM for the new Rampage has finally been officially launched. Named Rampage Rebel Ignition, this novelty arrives in the market with the aim of boosting the first year of the pickup in Brazil, bringing a series of aesthetic differentials both inside and outside. With a suggested price of R$ 286,990, this direct competitor of the Hilux is already available for reservation, promising to captivate pickup enthusiasts with its exclusive design and cutting-edge features.
New Rampage Rebel Ignition Delivers Exclusive Design
With elements inspired by the 1500 TRX Ignition Edition from the United States, the Rampage Rebel Ignition features a body exclusively in orange color and black paint on the roof, wheels, door handles, and mirrors. In addition, it has unique stickers on the hood sides, as well as a black tonneau cover and roll bar.
In the cabin, the new Rampage Rebel Ignition, competitor of the Hilux, has black leather and suede seats with orange stitching, in alignment with the body color. There is also a ‘Rebel’ badge embroidered on the backrest of the front seats and black rubber floor mats with raised edges.
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Among the standard equipment, the Hilux competitor gains items that are optional in other versions. This includes the Harman Kardon sound system with 9 speakers and a 6-inch subwoofer, with 360 watts of power, electric seat adjustments for the passenger with 12 settings, and ambient LED lighting.
The others are common to all versions, including a 12.3-inch Uconnect multimedia system with wireless Android Auto and Apple CarPlay, a 10.3-inch digital instrument cluster, dual-zone digital climate control, induction charger, front and rear LED lighting, 7 airbags, adaptive cruise control, front collision warning with autonomous emergency braking, blind spot monitoring, and rear cross-traffic alert, lane departure warning, among others.
New Rampage Delivers 272 Horsepower
The Rebel Ignition edition celebrates the first year of the pickup developed and produced in the country. As mentioned earlier, the inspiration came from the special series 1500 TRX Ignition Edition.
The new competitor of the Hilux comes exclusively with the 2.0 Hurricane turbo gasoline engine with four cylinders. This engine generates 272 horsepower and 40.8 kgfm of torque with a 9-speed automatic transmission. The drivetrain is all-wheel drive with low range for 4×4.
It is worth mentioning that, after closing 2023 with record sales, RAM promises to repeat this feat this year and again achieve maximum performance in pickup sales in Brazil. Evidence of this can already be seen in the accumulated numbers for the year.
According to Stellantis, the ram brand sold more units in the Brazilian market from January to July of this year than the total volume delivered in the last year. In practice, there were 17,469 vehicles delivered in 7 months compared to 17,000 sold over 12 full months.
RAM Also Brings Rampage Rebel To The Market
In addition to the new competitor of the Hilux, the new RAM Rampage Rebel has been present in stores since 2023 and closed the month of February among the top 5 most sold pickups in the country, with 2,101 registrations, competing head-on with models such as Fiat Strada, Ford Ranger, Toyota Hilux and others.
Considering that all versions have options with gasoline or diesel engines, changing only the trim level and other aesthetic details, the RAM Rampage Rebel 2024 emerges as the best cost-benefit of the line, delivering a good package already with the best performance, priced starting at R$ 259,990.
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