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Itaú announces the end of a vital service and leaves customers surprised: Itaú's popular service ends after 35 years. Understand how the end of this service will impact the company's customers and employees.
Itaú announces end of vital service: Next week, Itaú will end a vital service that has marked its history for more than three decades, signaling a significant transformation in the banking sector. The measure, motivated by the modernization and digitalization of processes, reflects a global trend of adapting to new technologies. With the advancement of digital solutions, such as PIX and banking apps, the bank has focused on optimizing operations and reducing dependence on traditional services and physical branches. This change, although aligned with the demands of the current market, may have a direct impact on customers accustomed to more conventional forms of service and assistance, marking the end of an era and the beginning of a new chapter in the relationship between the bank and its users. Check out the details of the end of Itaú's popular service in 2025.
Itaú announces the end of a vital service and makes a statement on the decision
The expansion of digital services is increasingly at the center of banks' initiatives, and the focus is on growth, but always respecting the customers who make the bank what it is today. On January 9th of this year, Itaú's popular service will end.
These are the activities of branch 1004 of Itaú Bank, located on 20 de Agosto Avenue, in the center of Catalão. The Catalão Bank Workers Union expressed concern about the end of Itaú's service, given that both customers and employees will be directly affected.
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Regarding employees, Itaú promised that they will be relocated. However, the unit's 5 customers will need to use branch 4355 or else, migrate to digital service. Itaú announces the end of a vital service and states that its decision is supported by its strategy of expanding the use of digital channels. The bank highlighted that customers prefer digital tools.
Therefore, it makes sense for the institution to end Itaú's service and reinforce its digital service in order to meet the new demand. This is something that banks across the country are currently doing.
How many agencies does the company have in Brazil?
Despite the end of Itaú's popular service, the bank highlighted that the operations of unit 1004 will be transferred to agency 4355, located in Praça Getúlio Vargas, in the center of Catalão. After 35 years, an Itaú agency will be closed. Therefore, the services provided at the units will be terminated. The closure affects customers and employees, however, the bank already has a way out for both.
Present in 21 countries, it is important to mention that the bank has around 5 thousand branches in Brazil. However, it is closing some, so it is likely that this number will fall in the future.
Itaú has announced the end of a vital service, but this is not the first time the bank has taken this initiative. One example is the Espaço Itaú de Cinema, which unfortunately had its closure decreed. Thus, the Paraná group Cinesystem takes over the management of the film exhibition complex, sold by Instituto Unibanco de Cinema, Itaú's cultural sector.
Brazil’s future with the end of Itaú’s service
With the end of Itaú's popular service, the trend is for banks to continue investing in expanding and improving their digital services. Technology is becoming increasingly sophisticated, allowing the creation of innovative solutions that make customers' lives easier.
In the case of Itaú, the expectation is that the bank will continue to improve its application and internet banking, offering new features and an increasingly better user experience.
Digital security is a priority for banks, especially with the rise of online transactions. Itaú is investing in advanced security technologies, such as biometric authentication and encryption, to ensure that customer transactions are carried out securely.
