Portuguese 
English 
Spanish 
3 min of reading 
0 comments 
SimpliRoute’s Country Manager in Brazil Highlights The Importance of Investing in Technology in The Logistics Sector for Customer Loyalty in Online Commerce.
The Country Manager of SimpliRoute in Brazil emphasizes the relevance of investing in technology in logistics to retain customers in e-commerce. Efficient logistics can radically transform the shopping experience, ensuring that consumers return to buy and recommend the store to others. This sector is crucial for customer satisfaction, being a key element for business success.
To optimize transportation management and ensure efficient delivery, good transport management is essential. Technological integration in logistics directly impacts the speed and efficiency of delivery, positively affecting the entire supply chain. Furthermore, investing in technological innovations can reduce operational costs and increase competitiveness in the market.
Importance of A Well-Structured Logistics Sector
A well-planned and efficient logistics sector is essential to positively impact customer satisfaction and buyer loyalty. According to Javiera Lyon, a specialist in Organizational Psychology and Country Manager of SimpliRoute in Brazil, investing in technology and innovation in logistics is an indispensable strategy to ensure successful deliveries while bringing numerous benefits to the company, such as increased process efficiency and reduced errors.
-
India is paving 1,350 kilometers of road with 8 lanes to connect its two largest cities — the drive between Delhi and Mumbai will be reduced from 24 hours to 12, and 929 kilometers are already completed.
-
Norway is drilling 27 kilometers of rock 392 meters below the bottom of a fjord to build the world’s largest and deepest underwater road tunnel — when completed, a 21-hour journey will be reduced to 10.
-
1,720 meters beneath the Alps, workers have been excavating for 15 years what will be the world’s longest continuous railway tunnel — 64 kilometers of rock between Austria and Italy that will reduce a journey from 80 minutes to just 25.
-
Automatic traffic fines reach R$ 1,467 in 2026 and expand monitoring with radars and cameras throughout Brazil.
Challenges in Transportation Management
According to data from the Consumer Protection and Defense Program of São Paulo (Procon-SP), the biggest complaints from consumers when shopping online relate to delays or non-delivery of products. Data from Reclame Aqui, a website that registers customer complaints, show that there was an increase of more than 30% in complaints over a period of two years regarding delays in receiving purchases. Companies need to keep up with the significant growth of the online commerce. Many are struggling to develop and invest enough to meet the increased flow of products.
Solving Problems in The Supply Chain
However, this problem can be solved through logistical strategies, according to Javiera. The growth of online commerce, especially post-pandemic, is an ongoing challenge for the logistics sector. According to the research ‘Shopping Behavior and Trends for Black Friday 2024’ by Dito and Opinion Box, 43% of people read product reviews on the site/store, while 32% always look for brand reviews on Google. Observing this data and the market, Lyon understands that having well-executed logistics helps build a positive reputation and attract more consumers, avoiding lost sales and optimizing conversion rates.
Investment in Technology in Logistics
Technologies like those from SimpliRoute, a leader in smart routing technology in Latin America, help companies optimize routes and maximize delivery results with last-mile software. Strategic route planning, real-time monitoring, and effective communication with customers are what Javiera considers essential for retaining the end consumer. With better direct communication with the customer, according to data from SimpliRoute, more than 90% of deliveries are successfully completed on the first attempt, reducing rework, saving resources, and increasing consumer satisfaction.
Competitive Advantage in Logistics
Investing in logistics is investing in a competitive advantage in the market, says Javiera. When a company offers a positive logistics experience, buyers tend to become loyal customers and also recommend the company to others, increasing the chances of growth and prosperity for the business. Regarding SimpliRoute, a logistics technology company founded in 2014, with over 1000 clients in 26 countries across two continents, it offers customized solutions for route optimization, reduction of operational costs, and improvement of logistics operation efficiency, catering to companies of all sizes. Its solutions utilize artificial intelligence and advanced algorithms for route planning, enabling real-time monitoring and improving clients’ decision-making.
Source: SIMPLIROUTE Press
Be the first to react!