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The Manufacturer Moves Forward With Plans to Have Its Own Factory in Brazil, in Manaus. This Will Be Its First Unit Outside of India
Bajaj, the Indian motorcycle manufacturer, is consolidating its plans to establish its own factory in Brazil, reinforcing its long-term commitment to the Brazilian market. According to Bajaj Auto’s CEO, Rakesh Sharma, the new plant will be located in Manaus and is expected to start operating within 12 months, with a production capacity of up to 20,000 bikes per month.
Strategic Investment to Strengthen the Manufacturer’s Presence in Brazil and Latin America
According to Sharma, the decision to build an own factory in Brazil is driven by the size and complexity of the Brazilian market, which requires a long-term presence. The manufacturer seeks to gain insights into product development and customer behavior by being locally present, which will strengthen its operations in the region and Latin America.
The future Bajaj factory in Brazil will mark an important milestone, as it will be the first unit of the manufacturer outside of India. In addition to producing its own motorcycles, the factory will also assemble low-displacement models from the KTM brand, following the example of Bajaj’s units in India, where they produce 125 to 390 cc motorcycles from the Austrian brand.
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A mechanic opened the engine compartment of an 11-year-old Ford to replace a part and found a wallet with money, gift cards, and the badge of the worker who had assembled that car at the factory.
Solid Growth in the Brazilian Market With the New Factory
After less than a year in the Brazilian market, Bajaj has already registered over 1,400 motorcycles sold, with the Dominar 400 model being the best seller so far. The manufacturer has already established eight dealerships in different cities in Brazil and has expansion plans for other capitals, such as Belo Horizonte and Salvador.
The establishment of the factory in Manaus marks an important step for Bajaj, consolidating its position in Brazil and paving the way for greater growth and success in the competitive motorcycle market of the country. With a future-oriented strategy and investments in local production, the manufacturer reinforces its commitment to innovation and meeting the needs of Brazilian and Latin American customers.
About the Indian Manufacturer Bajaj
With a global presence in over 70 countries and more than 18 million motorcycles sold, Bajaj stands out as one of the most popular brands from India in the international arena. As the largest exporter of motorcycles in the country, the manufacturer has distinguished itself by having its products in two out of every three motorcycles sold globally.
Additionally, the manufacturer also leads as the world’s largest manufacturer of three-wheeled vehicles. A remarkable achievement of Bajaj Auto is having reached a market capitalization of INR one trillion, being the first company of two and three-wheel vehicles to achieve this impressive milestone, consolidating its status as the most valuable company in the sector.
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