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With The Acquisition Of The Startup, Multilaser Aims For New Products For Its Brand, In Addition To Becoming The First Manufacturer Of 100% Electric Vehicles In The Free Trade Zone Of Manaus
Multilaser announced this week that it has purchased Watts Electric Mobility, a startup of electric motorcycles, founded in 2018. Watts, which operates as a manufacturer of two-wheeled vehicles powered by electricity in Manaus, was bought for R$ 10.5 million. Multilaser’s true intention in acquiring the startup was not only to enter a new product segment but primarily to gain new sales point models.
Acquisition Process Of The Startup
The new acquisition will make Multilaser the first manufacturer of 100% electric vehicles in the Free Trade Zone of Manaus, and will also expand the commercial reach and technical assistance of Watts Electric Mobility. Watts also has several stores and dealerships in 10 states and in the Federal District.
The products from Atrio, which are also from Multilaser, particularly focused on electric sports items, will be offered at Watts sales points. Some models from the startup already have the Certificate of Compliance With Traffic Legislation (CAT), which enables the registration and licensing of vehicles with the traffic executive bodies across all states.
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Manaus Will Be A Gateway To The Expansion Of 100% Electric Vehicles
According to Multilaser’s Vice President of Product, André Poroger, there is great potential for adoption by professionals and companies already operating in the logistics sector, vehicle rental, as well as food delivery apps, etc.
For Rodrigo Gomes, CEO of Watts, who will remain at the helm, he envisions a future where not only companies and delivery systems can use electric motorcycles, but also motorcyclists in general can make use of this 100% electric vehicle.
The company was already considering expanding its production in Manaus, and Multilaser’s proposal came at the right time, especially in terms of investment and potential returns. Among the various products already approved by Denatran, the electric motorcycle model W125 stands out, competing on performance and usability.
Growth Of The Electric Motorcycle Market
Just like the market for 100% electric vehicles, the electric motorcycle market continues to advance rapidly in Brazil. Bringing clients an ever-increasing and improving offer in the market, originating from newer manufacturers who are gaining significant prominence compared to traditional manufacturers.
According to studies that considered the period from May 2020 to May 2021, there was a 1,200% increase in the acquisition of electric motorcycles. The largest growth was among 50cc motorcycles, which increased by 317%, making up 46% of 100% electric vehicles.
150cc versions also saw an increase in demand of 107%, while 190 and 200 cm³ models saw a 117% increase. The data also revealed that the biggest representatives of purchases were Shineray, Voltz, and Aima. See below:
- Shineray SE1: can reach 80 km/h, disc brake. R$ 10,990;
- Aima M3ZU: speed of 45km/h and has a range of 60km to 80km. R$ 10,000;
- Muuv Beach 6 S: with dual seat, 1500W motor, headlight, alarm, and spare key. Priced at R$ 10,406;
- Aima Xiao Qing: 100kg, speed 45km/h, range 60km to 80 km, with USB port, standard two-voltage charger system. Sold for approximately R$ 10,500.
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