After 40 years in the market, vehicle manufacturers Volkswagen and Fiat close the cycle of the two best-selling cars in the country and say goodbye to Gol and Uno
The largest vehicle manufacturer on the planet Volkswagen has just increased the price of the Brazilian darling. The Gol, once synonymous with a popular car, now easily exceeds R$90 in its top-of-the-range version, equipped with a 1.6-liter engine and automatic transmission and all the optional extras — in the entry-level variant, prices are close to R$70.
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The German automaker did not explain the reason for the new increase in the price of its cars, but the crisis of lack of semiconductors and the proximity to the retirement of the hatch, may be the main reasons that led Volkswagen to make the readjustment.
In addition to the Gol, the darling hatch of Brazilians, other cars that, in theory, would be entry-level within Volkswagen's range also received a large increase in prices.
As can be seen in the table below, the Voyage – Gol sedan, now starts at R$ 79.590, while the Saveiro compact pickup starts at R$ 73.390 in the single cabin version.
Check below the new prices of Gol, Voyage and Saveiro
| Version | Current price | Old Price | Increased |
| Goal 1.0 MPI | R$ 68.750 | R$ 67.790 | BRL 960 (1,42%) |
| Goal 1.6 MPI | R$ 76.290 | R$ 75.250 | BRL 1.040 (1,38%) |
| Goal 1.6 MPI AT | R$ 84.550 | R$ 83.390 | BRL 1.160 (1,39%) |
| Voyage 1.0 MPI | R$ 79.590 | R$ 78.490 | BRL 1.100 (1,40%) |
| Voyage 1.6 MPI | R$ 84.990 | R$ 83.800 | BRL 1.190 (1,42%) |
| Voyage 1.6 MPI AT | R$ 92.590 | R$ 91.290 | BRL 1.300 (1,42%) |
| Sloop Robust CS 1.6 | R$ 74.390 | R$ 73.390 | BRL 1.000 (1,36%) |
| Saveiro Robust CD 1.6 | R$ 91.690 | R$ 90.390 | BRL 1.300 (1,43%) |
| Sloop Trendline CS 1.6 | R$ 87.090 | R$ 85.890 | BRL 1.200 (1,39%) |
| Saveiro Cross CD 1.6 | R$ 113.250 | R$ 111.690 | BRL 1.560 (1,39%) |
After 40 years in the market, vehicle manufacturers Volkswagen and Fiat, close the cycle of the two best-selling cars in the country and say goodbye to Gol and Uno; Fit, Civic, Siena, Doblò, Voyage, Saveiro, Joy, Sandero and Logan are also discontinued in the Brazilian market
The Fiat Uno and the Gol from the multinational Volkswagen are the last remnants of the so-called popular car era, which accounted for 70% of sales in Brazil. Technologically outdated, they are no longer so attractive. Another issue is that, even cheaper, the values are no longer attractive. Other cars that are leaving are Fit, Civic, Siena, Doblò, Voyage, Saveiro, Joy, Sandero and Logan.
Uno and Gol are classified as “popular cars”, which are the cheapest of each brand, no longer have such attractive prices. Technologically outdated, they are unable to receive improvements in safety and energy efficiency.
Next year, legislation establishes lower pollutant emission rates for all new cars produced in the country. In 2024, all will have to leave the factory with electronic stability control (ESP). The system acts on the brakes and prevents the driver from losing directional control in curves or trajectory deviations, ensuring greater safety.
For the same reason and in 2013, Volkswagen retired the Kombi, aged 56. The Gol, now 41 years old, is still the brand's best seller (tied with the T-Cross), but it does not have the same representation that it had in the 27 years in which it was market leader, from 1987 to 2014.
With 51 units sold this year – 67% for fleet owners – the Gol's retirement should take place in 2022. The Uno should be discontinued later this year. It sold 19,3 units – 97% to fleet owners. The challenge will be to position the image in front of people who are used to looking for a popular car.
