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The Chinese Company Aims to Expand Its Business Horizons and Will Now Sell Everything from Cell Phones to Pet Items and Home Products
Xiaomi, the Chinese multinational cell phone company, is looking to expand its range of sold products, which will include the sale of cell phones. In its third year of operation in Brazil, the company is raising its bets on diversifying its sales portfolio by including new product categories. The new products to be sold will include pots, kettles, blenders, body massagers, and pet products.
According to Luciano Barbosa, the executive leading Xiaomi in Brazil, the company will also establish partnerships with major retail companies such as Centauro, Polishop, Riachuelo, and Magalu, as well as regional networks like Martinello and Miranda in the Northeast, Quero Quero and Koerich in the South.
In his words: “We are present in a total of eight thousand points of sale. We are opting to form partnerships to better communicate with the customer about our products. The year 2022 was very challenging for the technology sector.”
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THE FIRST OFFICIAL STORE OF XIAOMI
Future Partnerships for Xiaomi
In addition, the executive also states that Xiaomi’s goal is to increase its products sold for the kitchen and connected home line. He also mentions a fryer that is activated by a cell phone, in addition to an air purifier, smart outlets, smart feeders for pets, and smart water bowls for animals with a system that allows programming the water volume and filtering impurities.
“We will bring more products, Brazilians like novelties. We want to strengthen the portfolio since half of our sales are from cell phones and the other half is what we call the ecosystem. We will partner with Amazon to embed Alexa (artificial intelligence system)”
In the opinion of consultant Antonio Cesar Cardoso, a technology specialist and also a professor at Uerj, Xiaomi’s goal is similar to that of other companies in Brazil, such as Multi (formerly Multilaser), which operates in various segments, Philco, with the brand Britânia, the Chinese Huawei, and Samsung.
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