Nissan Announces Radical Cuts: Studios in Brazil and the USA Close in Cost-Cutting Plan Inspired by China

Written by Sara Aquino

Published on 17/09/2025 at 14:21

Fonte: IA

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Nissan Closes Studios in Brazil and the U.S. As Part of Global Cuts. Strategy Follows Chinese Model to Reduce Costs and Accelerate Projects.

Nissan Closes Studios in Brazil and the U.S. to Accelerate Cost Reduction

Nissan confirmed a new round of cuts in its global operation. The automaker will close the design studio The Box in São Paulo and the Nissan Design America (NDA) in San Diego, U.S., by March 2026.

The measure is part of a cost-reduction strategy inspired by the model applied in China to accelerate vehicle development.

According to Alfonso Albaisa, Nissan’s global design chief, the goal is to reduce working time on new projects by up to 40% and cut about 25% of development costs.

ARTICLE CONTINUES BELOW

Brazil Loses Reference Creative Center

Opened in 2019, the The Box studio was established in São Paulo to explore mobility solutions and design trends aimed at the Latin American market.

The space functioned as an innovation laboratory but will be closed as part of the global restructuring process.

In the U.S., the closure of the San Diego studio marks the end of a strategic unit for North American design. Responsibility will be transferred to Studio Six in Los Angeles, which will also manage the luxury Infiniti line.

Global Reorganization and Focus on China

After the cuts, Nissan will reorganize its main design hubs. The Atsugi center in Japan will take on global leadership.

In London, Nissan Design Europe will continue to be responsible for projects aimed at Africa, the Middle East, India, Europe, and Oceania. Shanghai will remain dedicated exclusively to the Chinese market, considered the most competitive.

Additionally, the Creative Box in Tokyo will remain active with a focus on experimental and lifestyle projects. This redistribution demonstrates the company’s bet on China as a model of efficiency to tackle its challenges.

Plan Re:Nissan: Cuts and Efficiency to Save the Brand

These changes are part of the revitalization plan Re:Nissan, launched by CEO Ivan Espinosa. The goal is to save ¥250 billion (about US$ 1.7 billion) by 2028.

The package includes staff cuts, factory closures, and engineering simplification, which will reduce from 13 to 7 global platforms.

As a result, the development cycle for new models is expected to drop from 52 to 37 months, while updates will decrease from 48 to 30 months.

Nissan Bets on the Future but Faces Risks

The decisions represent a clear attempt to reposition Nissan in an increasingly competitive market. Moreover, the strategy seeks global efficiency; however, it also raises questions about the loss of regional identity, especially after the closure of creative centers in Brazil and the U.S.

Nevertheless, as Albaisa stated, “things will get worse before they get better.” The brand hopes that cost reductions and inspiration from the Chinese model will be enough to regain its global strength.

On the other hand, the big question is whether such cuts will truly yield the expected results or, in the process, further deepen the challenges faced by the company.

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Nissan Announces Radical Cuts: Studios in Brazil and the USA Close in Cost-Cutting Plan Inspired by China

Nissan Closes Studios in Brazil and the U.S. As Part of Global Cuts. Strategy Follows Chinese Model to Reduce Costs and Accelerate Projects.

Nissan Closes Studios in Brazil and the U.S. to Accelerate Cost Reduction

Brazil Loses Reference Creative Center

Global Reorganization and Focus on China

Plan Re:Nissan: Cuts and Efficiency to Save the Brand

Nissan Bets on the Future but Faces Risks

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Nissan Announces Radical Cuts: Studios in Brazil and the USA Close in Cost-Cutting Plan Inspired by China

Nissan Closes Studios in Brazil and the U.S. As Part of Global Cuts. Strategy Follows Chinese Model to Reduce Costs and Accelerate Projects.

Nissan Closes Studios in Brazil and the U.S. to Accelerate Cost Reduction

Brazil Loses Reference Creative Center

Global Reorganization and Focus on China

Plan Re:Nissan: Cuts and Efficiency to Save the Brand

Nissan Bets on the Future but Faces Risks

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

Under nearly 2 kilometers of ice in Antarctica, scientists have discovered an ancient landscape sculpted by rivers up to 60 million years ago, the size of Wales, preserved as a time capsule that could help predict the advance of ice towards the ocean.

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