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Citroën Repositions The C3 With Aggressive Price, Special Conditions For PCD And A Balanced Package Of Consumption, Safety And Space, Seeking To Conquer Space In The Entry Segment And Rivaling Models Like Onix, Argo, Mobi And Kwid.
The Citroën C3 Live 1.0 2026 has entered a national campaign with a public price of R$ 74,990 and a condition for PCD that reduces the value to R$ 68,364.05 through full exemption of IPI, partial of ICMS, and factory bonus.
With the drop, the hatch now aims for the lowest tier of the market, below larger compacts like Onix and Argo.
During the same period, however, Fiat announces a commercial action placing the Mobi Like at R$ 68,990. The information comes from the Mundo do Automovel portal for PcD.
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Price And Conditions Of The Citroën C3 Live 1.0 2026
The reduction places the C3 Live below the price level practiced by Citroën itself at the beginning of the month, when the model started at R$ 82,990.
According to the brand and dealership networks, the promotional value “for cash starting at R$ 74,990” is valid for the 2026 line and appears on the official configurator.
For PCD, the specific table confirms R$ 68,364.05 for the Live 1.0 with manual transmission, considering the current exemptions.
In terms of competitors, Chevrolet Onix and Fiat Argo remain at higher price levels than the C3 in entry pricing.
The Onix 2026 starts at close to R$ 100,000 at dealerships, while the Argo 1.0 was adjusted in September to R$ 93,490.
Among the subcompacts, Fiat has launched a campaign with Mobi Like at R$ 68,990.
Renault Kwid maintains a list price starting at R$ 78,690 on the automaker’s site, subject to regional offers.
Engine, Transmission And Performance
The C3 Live 1.0 uses the 1.0 Firefly three-cylinder flex engine, delivering 75 hp when fueled by ethanol and 71 hp with gasoline.
Always paired with the five-speed manual transmission, it delivers 10.7 kgfm (E) and 10 kgfm (G) of torque.
The official acceleration is 0 to 100 km/h in 14.1 seconds on ethanol.
Consumption And Autonomy
In Inmetro’s consumption figures, the Live 1.0 delivers 9.3 km/l (E) and 13.2 km/l (G) in the city.
On highways, it offers 10.3 km/l (E) and 14.5 km/l (G).
With a 47-liter tank, the autonomy ranges from just over 430 km to about 680 km, depending on the fuel.
Dimensions And Trunk
The hatch measures 3,981 mm in length, 1,733 mm in width, and 1,587 mm in height.
The wheelbase is 2,540 mm.
The trunk of 315 liters is among the largest in the category.
The ground clearance of 180 mm and the approach and departure angles (23º/39º) favor use on rough surfaces.
Standard Equipment And Safety
Even in the basic version, the C3 Live comes with air conditioning, electric steering, front power windows and locks, rear wiper and defroster, onboard computer, and 15” steel wheels with hubcaps.
In terms of safety, the package includes front airbags, ABS brakes with electronic distribution, stability and traction control, hill start assist, and indirect tire pressure monitoring (iTPMS).
It also features Isofix, halogen daytime running lights, three-point seat belts, and headrests for all occupants.
The 2026 line also added glove compartment lighting and a dashboard with a new pattern.
Features like a 10.25” multimedia system and wireless mirroring are available in the higher versions, starting with the Live Pack.
Cheapest Cars In Brazil In September 2025
| Model | Version/Configuration | Public Price (R$) | PCD Price (R$) | Main Observations |
|---|---|---|---|---|
| Citroën C3 Live 1.0 2026 | Hatch, manual, 1.0 Firefly engine | 74,990 | 68,364.05 | 315 L trunk; consumption 9.3 km/l (E) and 13.2 km/l (G) in the city |
| Fiat Mobi Like | Subcompact hatch | 68,990 | Not informed | Promotional campaign in September 2025 |
| Renault Kwid Zen | Subcompact hatch | 78,690 | Not informed | Official list price on the brand’s site |
| Fiat Argo 1.0 | Compact hatch | 93,490 | Not informed | Confirmed adjustment in September 2025 |
| Chevrolet Onix 2026 | Compact hatch | ~100,000 | Not informed | Entry price at dealerships |
Comparison With Competitors
At the promotional price, the C3 Live now competes with entry-level models.
Against the Onix, which starts close to R$ 100,000, and the Argo, above R$ 93,000, Citroën presents itself as a more affordable option, with competitive interior dimensions and generous trunk space.
In segment A, Fiat is promoting the Mobi Like at R$ 68,990, while Renault conducts targeted campaigns with the Kwid below the official table.
Conditions For PCD
For the public with disabilities, the Live 1.0 version is eligible for exemptions that bring the price to R$ 68,364.05.
The price especially benefits non-driver PCD, as there is no automatic option in this configuration.
The discount policy for the 2026 line also covers other versions, with variable reductions depending on the model.
Who Should Be Interested
Those looking for a competitive price, balanced consumption, a complete safety package, and a generous trunk will find in the C3 Live 1.0 a pragmatic alternative.
In urban use, the calibration favors comfort and economy.
On trips, the performance is sufficient, within the limitations of a naturally aspirated 1.0 engine.
With so many offers and variations in price among competitors, what is the most determining factor for your choice: initial cost, fuel expenses, financing, or interior space?
Bem que li faz algum tempo, que a Stelantis iria posicionar a Citroen abaixo da Fiat. Quem imaginou que viveria pra ver isso. Eu que tive vários Xsara, tive Picasso, tive C5, desde o primeiro carro fui fã da Citroen, é uma tragédia ver o que fizeram com a marca.
Ele já vem com a lateral amassada de fábrica?
Eita carrinho bem feinho!!
Apesar do carro ruim propaganda enganosa. Veja a chamada e a matéria.