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The Terror of the Toyota Corolla: Current Darling for Under R$ 200,000, New BYD King Arrives in Brazil with UNPRECEDENTED Discount to Knock Corolla Hybrid off Its ‘Pedestal’!

Written by Roberta Souza
Published on 18/06/2024 at 21:59
BYD - toyota corolla
Foto: reprodução Youtube
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The BYD King, Plug-In Hybrid Sedan, Is Available for Pre-Sale in Brazil with Prices Ranging from R$ 190,000 to R$ 200,000, Promising to Compete with the Corolla Hybrid

A BYD, known for its electric and hybrid vehicles, has started the pre-sale of the BYD King plug-in hybrid sedan in Brazil. With the official launch scheduled for the coming days, the model has already made its first public appearance on the Domingão program and has opened its reservation site to the public. Taking advantage of the pre-sale phase, the Chinese brand is offering a R$ 6,000 discount, bringing the initial price down to R$ 184,000, according to the Insideevs website.

Prices and Positioning

Initially, it was speculated that the BYD King could cost below R$ 180,000, based on prices practiced in Mexico. However, BYD made it clear that its main target is the Toyota Corolla Hybrid, which costs above this range, approximately R$ 190,000. Thus, the final price of the BYD King has been set between R$ 190,000 and R$ 200,000.

The BYD King!

YouTube video

Design and Dimensions

The BYD King is an updated version of the Qin Plus, a model previously discarded by the brand in Brazil. Based on the Destroyer 05, the King features a modern and elegant design, although less bold than the BYD Han or BYD Seal models. It has LED headlights and taillights, 17-inch two-tone alloy wheels, a grille with chrome details, and a profile with an extended roof at the rear.

Photo: Canaltech

In terms of dimensions, the BYD King measures 4.78 meters in length, 1.83 meters in width, 1.49 meters in height, and has a wheelbase of 2.71 meters. The trunk has a capacity of 450 liters. In comparison, the Toyota Corolla measures 4.63 meters in length, 1.78 meters in width, 1.45 meters in height, and has a wheelbase of 2.70 meters, with a trunk capacity of 470 liters.

Comparison: PHEV vs HEV

The main competition for the BYD King is the Toyota Corolla Hybrid, but there are significant differences between the two. The Corolla Hybrid uses a conventional hybrid system with a 1.8-liter engine producing 122 hp and a 1.3 kWh battery, recharged during braking. The BYD King, on the other hand, features a plug-in hybrid system with a 1.5-liter engine and an electric motor, offering a combined power of 204 hp and an 8.3 kWh battery. This provides an electric range of 50 km, a combined range of 1,200 km, and a consumption of 25.6 km/liter.

Available Versions of BYD

The BYD King will be sold in two versions in Brazil. The GL version comes with an 8.3 kWh battery, providing a range of 50 km in electric mode. The fully equipped GS version features a larger 18.3 kWh battery, the same used in the Song Plus, ensuring an electric range close to 100 km.

Technology and Equipment

In terms of technology, the BYD King stands out with an 8.8-inch digital instrument cluster and a 12.8-inch screen for the information and entertainment system. The model includes voice commands, 4G networking, cloud service, remote updates, and a driver assistance package that encompasses cruise control, lane-keeping assistance, and traffic sign recognition.

Market Prospects

As the first model of the “BYD hybrid offensive” this year, the King has great potential to boost the brand’s sales in Brazil and directly compete with well established models like the Corolla. It remains to be seen if the competitive price and technological attributes will be enough to capture the Brazilian market.

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Roberta Souza

Autora no portal Click Petróleo e Gás desde 2019, responsável pela publicação de mais de 8.000 matérias que somam milhões de acessos, unindo técnica, clareza e engajamento para informar e conectar leitores. Engenheira de Petróleo e pós-graduada em Comissionamento de Unidades Industriais, também trago experiência prática e vivência no setor do agronegócio, o que amplia minha visão e versatilidade na produção de conteúdo especializado. Desenvolvo pautas, divulgo oportunidades de emprego e crio materiais publicitários direcionados para o público do setor. Para sugestões de pauta, divulgação de vagas ou propostas de publicidade, entre em contato pelo e-mail: santizatagpc@gmail.com. Não recebemos currículos

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