Pirelli revoluciona com pneu P Zero criado por IA

Pirelli Launches P Zero Tire with Artificial Intelligence Promising Superior Performance, Sustainability, and More Safety on Tracks and Streets

Written by Caio Aviz

Published on 13/06/2025 at 17:42

Modelo P Zero da Pirelli em pedestal com iluminação noturna e design de alta performance

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Artificial Intelligence Revolutionizes Pirelli Tires and Marks a New Era in the Global Automotive Industry

On June 12, 2025, Pirelli announced the arrival of the fifth generation of the P Zero tire.
This new line was developed with the direct assistance of artificial intelligence algorithms, becoming a reference in innovation in the automotive segment.

The launch includes four versions: the conventional one for urban use, the E dedicated to electric vehicles, the R aimed at SUVs, and the Trofeo RS for high-performance sports cars.

According to the manufacturer, the use of AI throughout the development process allowed for a quicker response to grip testing.
There was also reduced project time and greater accuracy in the analysis of the materials used.

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Sustainability and Performance in All Versions

Furthermore, the brand emphasized that all new tires from the P Zero line were designed to provide better control on wet tracks.
The design also anticipated a reduction in rolling resistance.

This system reduces fuel consumption and decreases carbon emissions.

According to data presented at the official event, the new internal structure of the tires also increases stability in curves.
It ensures superior performance even at high speeds.

Therefore, sports car manufacturers have already confirmed interest in the Trofeo RS version.
Brands like Ferrari and Lamborghini have adopted this technology since May 2025, during tests on European circuits.

Smart Tires with Real-Time Sensors

Pirelli also revealed that the P Zero line now features internal sensors that monitor in real-time the pressure, temperature, and tread wear level of each tire.

This innovation is part of the Cyber Tyre system, introduced by the company between 2023 and 2024.
Now, it has been enhanced with cloud integration.

In this way, drivers and professional fleets will be able to access the data directly on vehicle dashboards.

The team also considered the technology for use in electric and hybrid cars since the weight of the batteries causes different wear on the tires.

Additionally, the new internal construction reduces noise emissions during driving, especially in urban sections.

Pirelli P Zero Winter Tire with Black Alloy Wheel on White Background — Image: Pirelli’s P Zero model with advanced technology and premium design.

Centennial Tradition with a Focus on Innovation

Founded in 1872 by Giovanni Battista Pirelli, the Italian manufacturer is known for its leading role in global automotive events.

Not surprisingly, Formula 1 has chosen it as the official supplier since 2011.

With the launch of the fifth generation of the P Zero, the company solidifies its position among global leaders in the development of technological solutions for mobility.

The tire, now presented to the public with the support of AI, reflects a new stage in the company’s environmental strategy.

The team used recyclable materials to develop the line and included high-purity silica in its composition.

This ensures greater durability and lower environmental impact.

Advanced Technology for a More Efficient Future

The launch reinforces the growing trend of digitalization in the automotive sector.

Like Pirelli, other companies have invested in intelligent systems to increase the efficiency of components.

However, the Italian manufacturer stands out for its pioneering approach to the massive application of AI in all stages of the project.

According to executives from the brand, the design process of the new P Zero was 30% faster than the previous cycle.
This reduced costs and optimized resources.

Expected to arrive at European dealerships by the end of July, and debut in Brazil in September 2025, the product promises to change how drivers interact with their vehicle tires.

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Pirelli Launches P Zero Tire with Artificial Intelligence Promising Superior Performance, Sustainability, and More Safety on Tracks and Streets

Artificial Intelligence Revolutionizes Pirelli Tires and Marks a New Era in the Global Automotive Industry

Sustainability and Performance in All Versions

Smart Tires with Real-Time Sensors

Centennial Tradition with a Focus on Innovation

Advanced Technology for a More Efficient Future

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Pirelli Launches P Zero Tire with Artificial Intelligence Promising Superior Performance, Sustainability, and More Safety on Tracks and Streets

Artificial Intelligence Revolutionizes Pirelli Tires and Marks a New Era in the Global Automotive Industry

Sustainability and Performance in All Versions

Smart Tires with Real-Time Sensors

Centennial Tradition with a Focus on Innovation

Advanced Technology for a More Efficient Future

Mother and daughter build a 70 m² house with more than 8,000 discarded glass bottles and impress with their creativity; known as the Casa de Sal, the property is located on Itamaracá Island, in Pernambuco.

Workers were opening a new road connection near the Marginal Tietê when they found, in the underground of the construction site, remnants of locomotives, wagons, and boilers from the 19th century linked to the forgotten history of Lapa.

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

Greek island offers free housing for volunteers, but there’s a condition: you need to take care of rescued cats.

Engineers want to carve through Africa with a giant canal to bring water from the world’s second-largest river to a dying lake on the edge of the Sahara Desert that has already lost 90% of its water.

China has deployed snake-shaped robots to slide along power lines, where they have already inspected over 130 kilometers of cables using cameras and sensors to detect damaged wires, worn-out parts, and overheating.

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