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The JAC Hunter, a 4×4 pickup truck with a 191 hp diesel engine, debuts with an 8-year warranty and promises to compete with market leaders such as the Toyota Hilux and Chevrolet S10.
The pickup truck market in Brazil is known for its stability. Most models follow a well-defined pattern: 99% are 4x4, 90% have a double cabin and diesel engine, while 84% have automatic transmission. Within this successful formula, JAC Motors decided to enter the competition, officially launching the JAC Hunter.
Opportunity and strategy from JAC Hunter
No Estadão, Sergio Habib, president of SHC Group and JAC Motors Brazil, highlighted that the new pickup is a strategic response to the demands of the Brazilian market.
"It is not possible to prosper in Brazil by selling only electric cars”, said the executive, referring to the price increase of the models electrical, aggravated by the lack of infrastructure and the forecast increase in the import tax, which will reach 35% by 2026.
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Hunter arrives on the market with the mission of expanding the brand's portfolio and conquering an estimated 2% share of the segment.
The expectation is to sell between 3.000 e 4.000 units per year, a goal that has already begun to be worked on with the confirmation of sales to the São Paulo government.
Technical characteristics and price of JAC Hunter
The Hunter comes in a single version, HD, equipped with a 2.0 turbodiesel engine with 191 hp and 46,9 mkgf of torque.
The eight-speed automatic transmission, supplied by ZF, operates in conjunction with the 4×4 traction with reduced range and the option of 4×2 rear. In addition, the model offers four driving modes: Normal, Economy, Mud and Sport.
with price of R $ 239.990, The pickup truck is positioned as the most affordable among competitors such as the Fiat Titano, Toyota Hilux SRV, Chevrolet S10 Z71 and Ford Ranger XLS. For rural producers, JAC offers special conditions, reinforcing its commercial appeal.
Performance and comfort
Despite its competitive price, the Hunter's performance has limitations. Constant vibration, both on urban and off-road roads, compromises the driving experience.
The rear suspension, currently consisting of an integral axle and leaf springs, should be replaced by a Multilink system early next year, at no additional cost.
Sport mode provides faster responses, keeping the revs high and improving torque delivery. However, the acceleration from 0 to 100 km/h in almost 12 seconds shows that the engine and gearbox combination, although functional, is not exemplary.
The driving position could be improved with the steering wheel's depth adjustment, currently limited to height adjustment.
Finishing and equipment
Inside, the Hunter surprises with its finish. The dashboard uses soft touch materials, while the leather-covered seats offer electric adjustment for the driver and passenger. The multimedia center, with a 13-inch screen, is compatible with Android Auto and Apple CarPlay.
Other highlights include an electric sunroof, digital air conditioning, induction cell phone charger and 360-degree camera.
The pickup also features features that are absent in more expensive models, such as a proximity key and electronic parking brake. The refrigerated storage compartment and rear USB ports complete the convenience package.
Dimensions and capacity
At 5,33 meters long, 1,97 meters wide and 1,92 meters high, the Hunter surpasses most of its rivals in size. The wheelbase, at 3,11 meters, is smaller only than that of the Ford Ranger, but still guarantees comfortable space in the rear cabin.
The highlight, however, is the load capacity: 1.400 kg, well above the segment average of 1.020 kg. This differential reinforces Hunter's appeal for heavy work, especially in agribusiness.
Visual
The Hunter's robust aesthetics draw attention. At the front, the large grille dominates the look, accompanied by LED headlights and fog lights.
Black plastic elements reinforce the adventurous identity, while 18-inch wheels and chrome details, such as running boards and door handles, add sophistication.
At the rear, the vertical LED lights and roll bar complement the functional design. The cargo bed is equipped with a protective coating, although the absence of a tonneau cover and the heavy weight of the lid are areas for improvement.
JAC Motors is committed to a structured after-sales service, with over 100 accredited workshops in Brazil. In addition, it offers test-drive delivery, allowing customers to try out the vehicle without leaving home. The eight-year warranty with no mileage limit for personal use is another important attraction.
Hunter’s future also includes innovation. Starting in 2025, JAC plans to launch an electric version of the pickup truck, in line with global sustainability trends.
With a competitive price, good finish and an aggressive market strategy, the JAC Hunter arrives as a viable option for those looking for a functional and well-equipped pickup truck.
