News Combine Performance, Minimalist Aesthetic, and Advanced Technology in Berlin
On August 29, 2025, Samsung Electronics Co., Ltd. presented in São Paulo the details of its new line of premium appliances.
The products will be officially displayed at the IFA 2025, from September 5 to 9, in Berlin, Germany.
The launches arrive to meet the growing European demand for open and integrated kitchens. The goal is to enhance spaciousness, sophistication, and energy efficiency.
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Induction Cooktop with Built-in Exhaust and Flex Zone Technology
The highlight of the presentation was the Extractor Induction Hob, an induction cooktop with integrated exhaust. It eliminates the need for hanging range hoods.
The unit features a powerful turbo fan and exhaust duct that can be installed under or behind the countertop.
This system creates an airflow capable of quickly removing smoke and odors, ensuring greater comfort during food preparation.
Another important point is the Flex Zone Plus technology. Each zone has four induction coils, allowing for the use of different pot sizes.
The system ensures even heating. Additionally, the high-durability matte glass finish, with anti-fingerprint coating, offers scratch resistance and ease of cleaning.
Thus, the product delivers not only performance but also practicality and sophisticated design.

European Trend of Open Kitchens Drives New Design
According to Samsung, the new cooktop has been designed to align with the growing trend of integrated kitchens in the island style.
These kitchens are common in European architectural projects. The absence of upper cabinets and the emphasis on large countertops make the environment more spacious and elegant.
As such, the unit emerges as a solution that combines minimalist aesthetics and advanced functionality. It caters to consumers seeking modernity and efficiency in their homes.
Bespoke AI Dishwasher Reinforces Integration and Artificial Intelligence
Another launch presented was the Bespoke AI Dishwasher. It comes equipped with the Auto Open Door function, allowing the door to automatically open after the washing cycle.
This feature maintains a discreet and built-in design. With it, there is no need for external handles, reinforcing the visual uniformity of the planned kitchen.
The model also features a redesigned upper rack. It provides exclusive space for glasses, increasing flexibility and organization when storing dishes.
Another differentiator is the innovative AI Wash cycle. It uses highly sensitive sensors to identify the level of dirt on the dishes.
The system automatically selects the ideal washing program. Initially launched in South Korea and the United States, this feature quickly became the most used.
By August 2025, AI Wash usage frequency surpassed more than double that of the standard cycle in these markets.
Energy Efficiency and European Launch in 2026
As emphasized by the company, both the induction cooktop with exhaust and the Bespoke AI dishwasher were created with a focus on energy efficiency.
In addition, Samsung integrated sustainable technologies to reduce electricity consumption in home kitchens.
For this reason, the initiative combines technological innovation and sustainability strategically.
As it advances in the sector, the company also seeks to offer modern and effective solutions.
Both products are set to launch in the European market in the first half of 2026. At the same time, the official debut is expected to take place during IFA 2025 in Berlin.
Therefore, the launch schedule is already defined, reinforcing the brand’s confidence in the success of the line.
Thus, Samsung strengthens its position as a reference in premium kitchens.
Still, the commitment goes beyond: it aims to combine sophisticated European design with high technological efficiency and superior functionality.

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