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Snow in Santa Catarina attracts tourists to Urupema, Urubici, and São Joaquim, but each city offers different chances to see the phenomenon, with intense cold, frost, landscapes of the Serra Catarinense, and itineraries ranging from frozen waterfalls to high-altitude wineries.

Written by Carla Teles
Published on 20/05/2026 at 12:11
Updated on 20/05/2026 at 12:12
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Between June and August, snow can turn the Serra Catarinense into a sought-after destination, but Urupema, Urubici, and São Joaquim offer distinct experiences: more cold, more structure, or more wine tourism. To increase the chances, tourists need to follow forecasts, adjust dates, and understand that frost is usually more frequent in the region.

Snow in Santa Catarina has become one of the great attractions of winter in the South of Brazil, especially for tourists who dream of seeing the phenomenon without leaving the country. In the Serra Catarinense, three cities draw most of the attention: Urupema, Urubici, and São Joaquim.

The most common question is simple, but the answer requires context: which one offers the best chance to see snow? According to the portal nd+, the choice depends on the type of trip. Urupema usually attracts those seeking extreme cold, Urubici combines landscapes and structure, while São Joaquim adds wineries, gastronomy, and mountain culture to the itinerary.

Snow is not guaranteed, but the Serra Catarinense offers the best chances

Before choosing accommodation, road, and itinerary, the tourist needs to understand that snow depends on a specific combination. The phenomenon usually occurs when an intense polar air mass meets sufficient humidity, typically between June and August, with July being the most favorable month.

This means that it’s not enough to travel in winter. Some years have strong episodes, with white landscapes and great tourist movement. In others, the cold arrives with force, but the visitor mainly finds frost, very low temperatures, and frozen scenes at dawn.

The best strategy for those who want to see snow is to maintain flexibility of dates. Those who can adjust their trip near the arrival of a cold front significantly increase their chances of being in the right place at the right time.

Frost, on the other hand, is much more common. Even when snow does not appear, it can cover fields, roofs, cars, and rural areas, creating the sensation of intense winter that many visitors seek in the Serra Catarinense.

Urupema is the destination for those who want more intense cold

Snow in the Santa Catarina Mountains: see differences between Urupema, Urubici, and São Joaquim to plan a winter itinerary.
Frozen waterfall in Urupema.

Urupema is usually the choice for those who prioritize the chance to see snow above all else. The city is associated with some of the lowest temperatures ever recorded in Brazil and stands out as one of the strongest points in the Santa Catarina Mountains for severe cold and intense frost.

The destination is small, quiet, and less focused on mass tourism. This characteristic may appeal to those seeking a more authentic experience, with rural landscapes, silence, chilly dawns, and a sense of isolation typical of the coldest places in the mountains.

For those who want to maximize their chances of finding snow, Urupema tends to be the most direct option. The most recommended period is from June to August, with July offering the best possibilities for more remarkable episodes.

The city is about 97 km from Lages and 310 km from Florianópolis, accessible via SC-439. The road is considered to be in good condition but requires attention on days of heavy frost, when ice can make some sections more dangerous.

Urubici combines the chance of snow with tourist infrastructure

Snow in the Santa Catarina Mountains: see differences between Urupema, Urubici, and São Joaquim to plan a winter itinerary.
Urubici, woke up today (05/20) with a temperature of -1.6°C, with the landscape covered by frost.

Urubici is a balanced alternative for those who want to seek snow but do not want to give up on accommodation, restaurants, and organized tours. Among the three cities, it is one of the most structured to receive tourists in winter.

The destination also records snowfall in the Santa Catarina Mountains and features some of the most well-known landscapes in the region. Morro da Igreja, Pedra Furada, Cascata Véu de Noiva, Serra do Corvo Branco, and Cachoeira do Avencal are among the attractions that strengthen the itinerary.

For those visiting the mountains for the first time, Urubici may be the most comfortable choice. It allows combining the search for snow, famous landscapes, a good tourist offer, and easier travel between sightseeing points.

The city is about 150 km from Florianópolis and 100 km from Lages, with access via BR-282 and SC-370. July is the most recommended month, but June and August can also surprise when there is a strong entry of polar air.

São Joaquim combines snow, wine, apple, and gastronomic itinerary

Snow in the Santa Catarina Mountains: see differences between Urupema, Urubici, and São Joaquim to plan a winter itinerary.
São Joaquim. Image: Wikipedia.

São Joaquim also has a good frequency of snow and stands out for offering a more complete experience for those who want to turn the trip into a winter itinerary. Besides the cold, the city is known for its high-altitude wineries and apple production.

This profile makes São Joaquim attract visitors who do not want to rely solely on the climatic phenomenon. Even without snow, the destination maintains tourist appeal with gastronomy, mountain landscapes, tastings, and tours related to local culture.

The strength of São Joaquim lies in transforming the cold into a broader experience. For many tourists, the possibility of snow is the main attraction, but wine tourism and the city’s agricultural identity help sustain the trip even when the weather does not cooperate.

São Joaquim is about 240 km from Florianópolis and 84 km from Lages, with access via BR-282 and SC-438. July has the highest chances, although June can also record episodes of more intense cold.

How to choose between Urupema, Urubici, and São Joaquim

The choice depends on the main objective of the trip. If the absolute priority is to try to see snow, Urupema appears as a destination more focused on extreme cold and intense frost. It is a smaller, calmer city and recommended for those willing to give up a large tourist structure.

If the idea is to balance the chance of snow with comfort, Urubici gains strength. The city has landscapes with strong visual appeal, known attractions, and a more prepared structure for those going with family, as a couple, or on a first trip to the Santa Catarina Mountains.

São Joaquim is better suited for those who want a more complete winter itinerary. The city combines cold, the possibility of snow, high-altitude wineries, apple, gastronomy, and mountain culture, reducing the risk of frustration if the phenomenon does not occur.

In practice, the three cities can work in the same planning, depending on the time available. As they are in the Santa Catarina Mountains, the visitor can organize travel according to the forecast, especially when meteorologists indicate a chance of snow in specific areas.

Weather forecast and flexibility make a difference in the itinerary

Anyone who has never seen snow needs to avoid a common trap: booking everything too far in advance expecting the phenomenon to appear on a fixed date. Snow doesn’t work like that. It depends on atmospheric conditions that usually become clearer a few days in advance.

Therefore, following the forecast from Epagri/Ciram is one of the most important measures for those planning to travel at the right time. When there is an alert for intense cold and humidity, inns and hotels in the mountain towns tend to fill up quickly.

Flexibility is almost as important as choosing the city. Those who can change the date, leave with little notice, or move between Urupema, Urubici, and São Joaquim increase their chances of finding the desired scenery.

It is also essential to prepare the car and the suitcase. A heavy coat, thermal clothing, gloves, a hat, and suitable footwear help to withstand low temperatures. On the roads, ice and frost require careful driving, reduced speed, and extra attention on curves and shaded areas.

Frost can save the trip even when the snow doesn’t come

Not every winter itinerary in the Serra Catarinense ends with snow falling from the sky. In many cases, the spectacle comes at dawn, when frost covers fields, fences, roofs, and trees, creating a white and photogenic landscape.

This detail is important for aligning expectations. Tourists who travel just to see snow may be disappointed if the phenomenon does not occur. Those who understand that frost is also part of the experience tend to enjoy the mountain cold better.

The Serra Catarinense does not offer a guarantee, but it offers a real winter atmosphere. The intense cold, rural landscapes, mountains, waterfalls, and high-altitude itineraries create a remarkable trip even without snowfall.

Urupema, Urubici, and São Joaquim offer different proposals for the same desire. One bets on the most severe cold, another on tourist balance, and the third on a more gastronomic and cultural mountain experience.

The ideal itinerary depends on what you expect from winter

Snow in Santa Catarina remains a rare, sought-after, and unpredictable phenomenon, but that’s precisely what makes the trip so desirable. Those who hit the right moment find an uncommon scene in Brazil. Those who don’t still get to experience days of intense cold, frost, and remarkable landscapes.

For those who want to go straight to the point, Urupema offers the best credentials for extreme cold. For those who prefer structure, Urubici tends to be more practical. For those who want to combine winter, wine, gastronomy, and culture, São Joaquim appears as the most complete option.

In the end, the best choice depends less on a “winning” city and more on the traveler’s profile. The secret is to keep an eye on the forecast, have flexibility, and understand that the Serra Catarinense changes completely during cold waves.

And you, would you choose Urupema for the higher chance of snow, Urubici for the tourist infrastructure, or São Joaquim for the wine and gastronomy itinerary? Comment on which destination suits your winter trip best.

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Carla Teles

I produce daily content on economics, diverse topics, the automotive sector, technology, innovation, construction, and the oil and gas sector, with a focus on what truly matters to the Brazilian market. Here, you will find updated job opportunities and key industry developments. Have a content suggestion or want to advertise your job opening? Contact me: carlatdl016@gmail.com

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