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Tesla Opened Its First South American Store in Chile in 2024, in Santiago, and Added Three More Units in the Country. The Brand Also Has a Store in Colombia, Where a Supercharger Is Being Installed. In Brazil, There Is No Headquarters, No Proprietary Chargers, and No Official Forecast Today
Tesla still does not have a headquarters in Brazil. The movement described as “leaning against Venezuela” occurs by strengthening regional presence, with South American entry initiated in 2024 in Chile, in Santiago, followed by three more stores in the country, and one store also registered in Colombia.
In Chile, Tesla implemented units of the Supercharger network, described as a promise of fast charging for the brand’s electric vehicles. In Colombia, there is a Supercharger unit in the installation process, while Brazil remains without a proprietary store, without a Supercharger, and without an official date.
Tesla in Chile: Stores and Supercharger Join the Map
The report indicates that Tesla opened its first store in South America in 2024, in Chile, with the inauguration in Santiago.
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After that, Chile became home to three more stores of the brand, totaling four units in the country.
In addition to the stores, Chile received units of the Supercharger network, mentioned as a fast charging option for Tesla electric vehicles.
Tesla in Colombia: Store and Supercharger Installation
Colombia appears in the same gradual movement: the material reports that Tesla has a store in the country.
There is also a Supercharger unit being installed in Colombia.
When Tesla announced its entry into Colombia, the report states that the company did not even have a profile aimed at the continent on its social media, reinforcing the slow pace.
Brazil Without Tesla Headquarters and Without Proprietary Chargers
In Brazil, the situation described is one of total absence of its own operation: there is no forecast from Tesla to install a unit or a Supercharger.
The survey attributes the absence of Tesla in Brazil to four points mentioned by Canaltech: tax burden, electric vehicles are still “looked down on” by most Brazilians, the Tesla model without dealerships, and few charging units in Brazil.
Slow Expansion and Global Reach Mentioned in the Report
Tesla‘s entry into South America is described as slow and gradual.
Still, the report states that, even with few units, the stores in South America mean that Tesla has occupied all continents.
In Africa, the report cites units in Morocco, and notes that there is no store in South Africa, the country where Elon Musk was born.
With Brazil, Chile, and Colombia at different stages, Tesla‘s regional presence is concentrated where there is a store and Supercharger on the map, while Brazil remains without a headquarters, without proprietary chargers, and without an official schedule, despite the growing demand for electric vehicles in the national market today.
To follow the topic accurately, the way is to observe official announcements from Tesla and the evolution of the charging infrastructure in Brazil.
In your opinion, what weighs more for Tesla to delay Brazil: tax burden, resistance to electric vehicles, dealership-free model, or little charging infrastructure?
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