Tirreno Brand Launches First Organic Radiator Additive with Dex-Cool Seal in South America, Following GM’s Strict Standards.
Tirreno launched the first organic radiator additive with the Dex-Cool seal in South America, standing out in the market by offering an unprecedented innovation in the region. This launch, which initially takes place in Brazil, marks a significant advancement in radiator additive technology, with the product developed based on GM’s strict standards, ensuring maximum efficiency and safety for users.
Tirreno, as a brand of excellence in the chemical sector, belongs to Moove, the Cosan subsidiary that operates globally. This company has a notable reputation for its lubricants and chemical solutions. With a solid presence in more than 11 countries, the company not only innovates but also establishes new quality standards. The additive with the Dex-Cool seal represents a bold and pioneering step, further solidifying Tirreno’s position in the international market.
Launch of Tirreno Dex-Cool
The company Tirreno presents to the Brazilian and South American automotive market the innovative Tirreno Dex-Cool, an organic radiator additive that is distinguished as the first and only to carry the Dex-Cool approval seal in the region. This product, in partnership with automotive industry giant General Motors (GM), was rigorously developed according to the high standards required by automakers, with the main components being Monoethylene Glycol and Ethylene Glycol, aligning Tirreno with the technical specifications of all mandatory additives for vehicles in Brazil.
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Features and Technology of Tirreno
The coveted Dex-Cool seal attests that Tirreno Dex-Cool not only integrates the most advanced automotive fluid technology and quality but also strictly meets the requirements of GM vehicle engines. Among the numerous advantages of the Tirreno product, its ability to provide comprehensive and unparalleled protection for the engine, transmission, and entire cooling system stands out, as well as ensuring compatibility with plastic parts, hoses, and seals of the vehicle.
Increased Benefits of Use
Tirreno is also distinguished by precise control of engine temperature, ensuring it is maintained at optimized levels, thus enabling effective heat exchange and long-lasting corrosion protection. The use of Tirreno Dex-Cool notably extends the lifespan of hoses, the water pump, and the thermostat, reflecting its high efficiency and superior quality, essential for drivers seeking maximum performance and integrity of their vehicles. Initially, this solution is being offered in a concentrated version to better meet consumer demands.
Distribution and Commitments of Tirreno
Originating from GM’s expertise, Tirreno Dex-Cool is available in the independent market through sales points such as auto parts stores, gas stations, and mechanical workshops located throughout the country. The product launch highlights Tirreno’s deep understanding of the Brazilian market, as well as its commitment to continuously exceed the expectations of its loyal customers. The company’s focus is on developing customized and eco-friendly chemical solutions, reaffirming its purpose of excellence and high performance that benefits not only users but also the environment.
History and Evolution of Tirreno
Tirreno, a renowned chemical solutions company, has a solid track record of over 60 years in the automotive and industrial market. In 2022, this renowned brand was acquired by Moove, a Brazilian multinational with global prominence that operates in more than 11 countries across the Americas and Europe. Moove specializes in lubricants and is responsible for the production and marketing of brands such as Mobil™ and others of its own. Tirreno’s portfolio is extensive, encompassing protective, cutting, and grinding oils.
Tirreno: A Trusted Brand
Over the years, Tirreno has consolidated its reputation as a reliable partner in the sector, being preferred by leading companies in the automotive, steel, auto parts, and metalworking industries. Tirreno’s proprietary technology ensures that all its products comply with the strict quality and performance standards required by vehicle manufacturers and are compatible with international regulations. To learn more about Tirreno and its portfolio, just visit the official website: www.tirreno.com.br .
Source: © milena@mosaike.com.br

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