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Toyota Surprises The Automotive Market With The Launch Of The Mini Hilux, Set To Arrive In 2024 For Less Than R$ 50 Thousand, And Promises To Shake Up Rival Sales
Toyota is making a big entrance with the launch of its new pickup, which is expected to hit the automotive market costing less than R$ 50 thousand (about 10 thousand dollars)! It’s no secret that Toyota is developing a more compact utility vehicle than the Hilux, its market-leading pickup globally. There are speculations about a pickup derived from the Corolla Cross; however, the big innovation currently is the IMV0 project, a utility vehicle that incorporates the design of the Bandeirante and is notable for its versatility.
More detail-oriented observers will note that this is not the first appearance of the IMV0. In demonstrations in Indonesia, where it was named “Rangga,” Toyota showcased the vehicle’s capabilities. Still in the conceptual stage, the pickup has the potential to be adapted for various configurations, such as a food truck, cargo platform, or even as a mobile fast-charging unit for electric vehicles. The concept of the IMV0 aims to offer simplicity and practicality to its users.
New Mini Hilux 2025 Will Be The New Affordable Pickup From Toyota
Toyota Will Be Comparable To The Kia Bongo And Hyundai HR
Considering its dimensions, Toyota’s IMV0 will be comparable to the Kia Bongo and the Hyundai HR, both measuring 4.82 meters in length, 1.74 meters in width, 2.1 meters in height, and 2.41 meters in wheelbase.
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General Motors issues alert and instructs owners of Chevrolet, GMC, and Cadillac to stop driving immediately after missing tube in the transfer case could lock wheels without warning in Silverado, Tahoe, Suburban, Sierra, Yukon, and Escalade.
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With installments starting at R$ 790 per month, a 1.0 engine with 84 hp on ethanol, torque vectoring, and standard hill start assist, the VW Polo Track becomes Volkswagen’s cheapest entry point in 2026 and still delivers safety features that many competitors only offer in their more expensive versions.
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Bigger, more powerful, and R$ 25,000 cheaper than a Toyota Corolla, this Honda sedan delivers 255 hp, a 10-speed automatic transmission, a 574-liter trunk, and interior space worthy of premium cars for around R$ 150,000.
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Fiat offers a R$ 19,000 discount on the Toro, making the pickup cheaper than the turbo versions of the Strada.
However, models like the Iveco Daily and Volkswagen Delivery, which have wider cabins similar to small trucks, could also be considered rivals.
Mini Hilux Promises To Shake Up Rivals By Arriving In The Market For Less Than R$ 50 Thousand (About 10 Thousand Dollars)
According to Motortrend, the final version of the IMV0 is expected to be launched only in 2025 and could be sold in some Asian markets for around 10 thousand dollars (approximately R$ 48,635 at the current exchange rate), possibly without including some safety items, such as airbags and ABS brakes, which are not mandatory in certain countries but are required in Brazil.
Sale Of The Mini Hilux In Brazil
In the case of the Brazilian market, the model can only be sold with a diesel engine if it has a payload capacity of over one ton in the bed, a quite likely possibility.
The sale of the IMV0 in Brazil would also significantly depend on local production, considering that high import taxes could make the vehicle too expensive. A possible solution would be manufacturing at the Argentine plant in Zárate, which is already preparing to assemble the Hiace minivan in CKD mode, with parts arriving in completely disassembled kits to be assembled locally.
As for the potential success of the IMV0 in Brazil, adopting the name Bandeirante could be an appealing marketing strategy, evoking a robust and reliable legacy. However, it is essential to consider the price competition in the market.
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