Toyota Agya sold in Peru costs less than Kwid, Mobi, and C3 in Brazil and reveals a compact Toyota hatch absent from the Brazilian market.
While the Brazilian market has practically abandoned cheap compact cars from Japanese brands, Toyota continues to sell in Peru an entry-level urban hatch that costs less than Renault Kwid, Fiat Mobi, and Citroën C3 in direct conversion. The model is called Agya and occupies exactly the space that disappeared from the manufacturer’s national lineup. The Toyota Agya starts at US$ 12,360 in Peru, equivalent to approximately R$ 61.9 thousand in direct conversion, without considering Brazilian taxes, freight, homologation, importation, or national commercial margin. The price is below the Brazilian Renault Kwid, which today starts at R$ 82,790, and also below various versions of the Citroën C3.
The compact hatch is officially sold by Toyota Peru and appears as a simple, economical, and small urban alternative, exactly in the segment that has become increasingly rare in Brazil in recent years.
Toyota Agya officially sold in Peru bets on a compact urban proposal with a 1.0 three-cylinder engine and dimensions close to Kwid and Mobi
The Agya uses a compact architecture developed for congested cities and emerging markets. The entry-level version sold in Peru features a 1.0 engine of 998 cm³ with three cylinders in line, paired with a 5-speed manual transmission and front-wheel drive.
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According to technical data released by local automotive catalogs and Peruvian dealerships, the hatch delivers about 65 hp at 6,000 rpm and 88 Nm of torque at 4,400 rpm.
The measurements also show how the model positions itself directly against Brazilian compacts. The Agya is approximately 3.76 meters long, 1.66 meters wide, and 2.52 meters in wheelbase, fitting within the same territory occupied by Kwid and Mobi.
Toyota compact hatch brings multimedia, rear camera, and equipment that many popular Brazilian models have lost in recent years
Even as an entry-level model, the Agya sold in Peru does not rely on an extremely simplified cabin. Depending on the configuration, the hatch offers a touchscreen multimedia center compatible with Android Auto and Apple CarPlay, rear camera, electric steering, electric windows, and alloy wheels.

The safety list also draws attention for a small and cheap car. The model can include electronic stability control, hill start assist, ABS, EBD, and front airbags, depending on the chosen version.
Another point used by Toyota as a commercial argument is the 5-year or 150,000-kilometer warranty, a standard applied by the Peruvian operation of the Japanese manufacturer.
Toyota Agya highlights how cheap compact cars have disappeared from the Brazilian lineup of the Japanese brand
The Agya also exposes an important transformation in the Brazilian market. For many years, generalist brands competed in the cheap compact car segment with simple and urban models. Today, almost all have migrated to SUVs, hybrids, and higher-margin vehicles.

Toyota itself has concentrated its Brazilian operation on more expensive products, such as Corolla Cross, Hilux, SW4, and flex hybrids. This has made any truly affordable compact hatch from the manufacturer disappear from the national lineup.
Meanwhile, neighboring countries continue to receive small and cheap models from Toyota, Suzuki, and Kia, many of them sold officially just a few borders away from Brazil.
Toyota Agya reinforces the difference between the Brazilian market and neighboring countries that still receive cheap urban cars
The case of the Agya shows how neighboring markets still preserve segments practically abandoned in Brazil. In Peru, low-cost compact hatchbacks continue to be important parts of the lines of Toyota, Suzuki, and other Asian manufacturers.
In Brazil, the scenario has changed rapidly in recent years. High taxation, production costs, regulatory requirements, and the growing preference for SUVs have raised prices even for the most basic cars.
The result is a market where a cheap compact Toyota becomes a curiosity for Brazilian consumers — even though it is officially sold just a few kilometers from the national borders.
Technical specifications of the Toyota Agya sold in Peru
| Item | Toyota Agya 1.0 MT |
|---|---|
| Engine | 1.0 naturally aspirated, 3 cylinders |
| Displacement | 998 cm³ |
| Power | 65 hp at 6,000 rpm |
| Torque | 88 Nm at 4,400 rpm |
| Transmission | 5-speed manual |
| Drive | Front |
| Length | 3,760 mm |
| Width | 1,665 mm |
| Wheelbase | 2,525 mm |
| Front suspension | McPherson |
| Rear suspension | Torsion bar |
| Front brakes | Ventilated discs |
| Rear brakes | Drum |
| Wheels/Tires | 175/65 R14 |
| Multimedia | Touchscreen with Android Auto and Apple CarPlay |
| Safety | ABS, EBD, front airbags, stability control* |
| Warranty | 5 years or 150,000 km |
| Price in Peru | US$ 12,360 |
| Approximate conversion | R$ 61,9 thousand |
* Equipment may vary depending on the version.
The most curious thing is that the Agya is not an experimental concept nor a car restricted to small Asian markets. It is officially sold in a neighboring country of Brazil by one of the largest manufacturers in the world — precisely in a segment that has practically disappeared from Brazilian dealerships.


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