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A traditional biscuit factory has closed its doors, leaving 500 workers without jobs. The Group justified the measure as part of a strategic restructuring. Technological modernization and the search for efficiency have dictated the future of the company, but the local community faces major challenges.
A recent announcement shook the city of Lençóis Paulista (SP) and brought to light the harsh reality faced by hundreds of workers.
A biscuit factory with more than six decades of history, synonymous with tradition and flavor, has closed its doors, leaving a trail of uncertainty and worry.
Behind this decision, there are strategic reasons and a challenging scenario for the food sector in Brazil.
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Nearly 500 workers impacted by closure
The M. Dias Branco Group, owner of renowned brands such as Piraquê, Vitarella, Adria, Fortaleza, Richester and Isabela, announced last Monday (6) the closure of operations at the Lençóis Paulista unit, the former Zabet Biscuits factory, founded in 1960.
With the closure, around 500 workers were directly affected.
According to the company, the measure is part of a restructuring plan aimed at technological modernization and increasing operational efficiency.
The unit's activities will be transferred to other factories in the group, in an attempt to optimize costs and ensure greater competitiveness in the market.
Commitment to workers
In a note sent to g1, the M. Dias Branco Group reported that it is negotiating with the local union a benefits package for laid-off employees.
The company also assured that, whenever possible, it will offer opportunities in other units to take advantage of the talent of the affected team.
Check out an excerpt from the official note released by the company:
“M. Dias Branco informs that today it has carried out a restructuring at its Lençóis Paulista Unit. The Company continues to invest in new technologies and modernize its industrial units and, as part of this process, the production activities of the Lençóis Paulista plant will be transferred to other units, ensuring greater operational efficiency, cost reduction and agility in product delivery, increasing its competitiveness in the market.”
Furthermore, the group highlighted that, over more than 20 years, it has continually invested in the development of employees, the launch of new products and the maintenance of the operational structure.
This history reflects the company's commitment to the local community, even though closing the unit represents a difficult and strategic decision.
Reasons behind closure and layoffs
Modernization of operations was cited as the main reason for the closure.
The group seeks greater efficiency in production and agility in the delivery of its products, factors considered crucial to remain competitive in the current market.
This restructuring is aligned with a strategic plan that involves the redistribution of activities to more modern and technologically advanced units.
Although the decision had an immediate impact on the Lençóis Paulista community, the company claims to be prepared to face the market challenges and continue offering quality products.
Community reaction and the future of workers
The closure of activities left deep marks on the local community.
For many, the old Zabet Biscuits factory was not just a work space, but also a symbol of identity and tradition.
Now, the main concern revolves around the future of workers, who face the difficult task of reintegrating into the job market.
Negotiations between the union and the company to define the benefits package will be crucial to minimizing the social and economic impacts caused by the closure.
Among the demands are financial assistance, psychological support and professional replacement programs.
A new chapter for M. Dias Branco
Despite the negative impact on the Lençóis Paulista community, the M. Dias Branco Group reaffirms its position as a leader in the food sector.
The modernization of units and the focus on operational efficiency are highlighted as pillars to sustain the company's growth in the coming years.
With a diversified portfolio of brands and products, the group maintains its commitment to innovation and quality.
However, the challenge of balancing competitiveness and social responsibility remains a crucial point for the future.
What is the impact of this closure on the Brazilian food industry? Leave your opinion in the comments!
What brand of cookie exactly? It says retainer of several brands, but which one exactly is closing?
It is closing a factory, a manufacturing unit, and not a brand. The same brands that were produced there will continue to be manufactured in other units of the company.
Read the text, it has the answer….!!!
Zabet, is part of a processed food holding company
Just read carefully
The M. Dias Branco group
Zabet Cookies
L
700 thousand dead due to lack of vaccine….
Get out of there **** ptista.
Why don't workers' parties (Left) speak?
The Right is trash, it licks the foreigners' boots.
The former president saluted Trump and Biden. And now he's going to kiss Trump's ass again, humiliate himself for Trump, if Barroso, Dino and PF let him.
Why don't you worry about demanding that your president work a little harder? Because so far, there's been nothing but bullshit, scams and tax increases.
Only a very ill-natured and uninformed person would say that. Brazil started vaccinating less than a month after the first country – producer of the vaccine. Congress had to create laws to allow emergency use (read: experimental). But people are dying of dengue. Can we already call the drunk a ****?
Yes, they insist on this blatant lie that Bolsonaro is **** because he delayed the delivery of vaccines, even though Brazil was one of the first countries in the world to make vaccines available on a massive scale. Now, a large dossier is coming to light that will have an international impact, linked by the US, clarifying serious points about the cruelty of imposing mandatory vaccinations in the face of collateral risks. But it's that thing, **** was brainwashed by the devil, the king of lies. You can't expect logic from their minds, only servitude to one. A shadow system that lets the State decide and think for the social slave.
Where was the vaccine missing ????, Brazil was the 4th country to have a vaccine, covid dropped and covid accidents, covid everything came as covid in this world of leftism, lying is the main proto and their useful **** are fed
More than double that of dengue and hunger, not to mention the headquarters in the northeast and more than 1,3 million closed companies, but there are too many **** or even characterless.
Turn the record player **** militant, this doesn't fly anymore, one of the first countries in the world to offer vaccines, and left-wing state governments were involved in million-dollar frauds involving field hospitals and undelivered respirators. If there is anyone who has committed and continues to commit **** in this country, it is the left-wing governments with physiological lies, defense of criminals and rampant corruption taking money from the population's services.