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Trump warns Europe with 100% tariff threat on digital tax, potentially impacting wine and trade agreements

Author profile image Viviane Alves
Written by Viviane Alves Published on 26/06/2026 at 23:45
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President of the United States states that the charge could affect all products from countries taxing digital services of American companies

A new tariff threat announced by the United States has heightened tensions between the American government and various European countries.

President Donald Trump stated, this Friday, June 26, 2026, that he could impose a 100% tariff against countries that levy taxes on digital services of American companies.

According to the president, the charge would affect all products sent to the United States market.

The possible tariff could also surpass trade agreements already implemented, signed, or not yet put into practice.

Trump’s announcement increases pressure on European countries

The statement was released by Donald Trump in a post on the social network Truth Social.

According to the president, several European countries are discussing the implementation of a Digital Services Tax aimed at American companies.

Trump also stated that some of these countries are close to actually adopting the charge.

Any government responsible for creating the tax would be immediately hit by the trade tariff, according to the presidential threat.

The 100% tariff would be applied to all products exported to the United States, according to the announcement.

Tariff could surpass trade agreements

The possible tariff increase would be placed above previously established trade commitments, according to Trump.

The publication released on Truth Social indicates that the charge could surpass agreements:

  • Already implemented by the countries;
  • Signed, but still in progress;
  • Negotiated, but not put into practice.

The tariff would be applied immediately if any government implemented taxes on American digital services.

Until the announcement on June 26, 2026, however, the measure had been presented only as a threat conditioned on the adoption of these taxes.

France maintains tax on tech giants

France maintains a levy on revenues earned by large companies operating in the digital sector.

Since 2019, the country has applied a 3% rate on certain digital services.

The tax only affects companies that record revenues exceeding 25 million euros in France.

Companies also need to have global revenues above 750 million euros to be subject to the levy.

The week before Trump’s announcement, French President Emmanuel Macron stated that he would not yield to American pressure.

Macron declared that France would not revoke the tax applied to large American technology companies.

French wines also came under Trump’s scrutiny

Donald Trump had already issued another warning against France before traveling to the G7 summit.

On that occasion, the president stated that the United States would have no choice but to impose a 100% tariff on French wines.

The levy could be avoided if Paris eliminated the tax on digital services, according to Trump.

The new threat, in turn, broadens the potential scope of commercial retaliation.

All products from countries that adopt taxes against American digital companies could be affected by the announced tariff.

What could happen after the tariff threat?

Trump’s statement increases pressure on European countries that are discussing or maintaining taxes on digital services.

France, on the other hand, has already stated that it does not intend to abandon its levy, in effect since 2019.

The dispute involves the taxation of large American technology companies and possible tariffs on products exported to the United States.

So far, the 100% tariff has not been officially applied.

Named sources: Truth Social, Reuters, and public statements by Donald Trump and Emmanuel Macron.

Do you believe that the threat of a 100% tariff will make European countries back down or could it escalate the trade dispute? Share your opinion!

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Viviane Alves

Writer specializing in the production of strategic content covering macro and microeconomics, geopolitics, the energy market, the automotive sector, and global trade.

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