Why did so many players take the field with pink boots at the opening of the 2026 World Cup and how much does it cost to follow this trend?

Written by Viviane Alves

Published on 12/06/2026 at 08:02

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Models in vibrant tones caught attention in the game between Mexico and South Africa, boosted sports brands and are already appearing with prices reaching R$ 2,300

The pink cleats became one of the most talked-about details of the opening of the 2026 World Cup.

The match between Mexico and South Africa, held on June 11, marked the official start of the World Cup and revealed a strong visual trend among the players.

Many athletes took to the field wearing models in vibrant shades of pink. The detail caught attention in broadcasts, in photos of the match, and on social media.

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Pink cleats draw attention right at the World Cup debut

The opening of the 2026 World Cup had a visual element hard to ignore.

The pink cleats appeared in large numbers during the game between Mexico and South Africa.

The strong tone contrasted with the grass and made the models even more visible to the public.

The repetition of the color among athletes turned the footwear into an immediate topic among fans and consumers of sports goods.

Soccer players celebrate a play in a crowded stadium while wearing pink cleats, a visual highlight that became a trend during the 2026 World Cup. — Players celebrate on the field wearing pink cleats, reinforcing the trend that gained prominence in the 2026 World Cup and caught the attention of fans around the world.

Prices of models can reach R$ 2,300

The prices also draw attention.

Models found in online stores, at the end of May, cost starting from R$ 800.

More expensive versions reached R$ 2,300, depending on the line, brand, and availability.

This price places the cleat among the most expensive items for those who wish to assemble a complete uniform inspired by the players.

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Models used by athletes can be even more expensive

The prices seen in stores do not necessarily represent all the models used on the field.

Professional players tend to use special versions, high-performance lines, or editions with different characteristics than those sold to the general public.

The demand for pink models may grow during the World Cup. The increase in visibility also tends to influence fans’ interest.

Major brands bet on the same shade

Footy Headlines, a site specialized in football equipment, highlighted the coincidence between launches from major brands.

According to the publication, several manufacturers presented products in a vibrant shade of pink almost simultaneously.

This movement helps explain why so many similar boots appeared right in the first match of the Cup.

The choice of color gained even more strength due to the global exposure of the tournament.

Trend may continue during the World Cup

The presence of pink boots at the opening indicates that the color may continue to stand out in the upcoming games.

The World Cup quickly amplifies any visual trend used by players.

Photos, broadcasts, and social media accelerate this process and turn uniform details into consumer desires.

The pink boots, therefore, enter the World Cup as one of the main visual symbols of this edition.

Will pink dominate the World Cup fields?

The answer still depends on the upcoming games, but the opening already gave a clear signal.

The pink boots of the 2026 World Cup caught attention, generated curiosity, and put the prices of the models in the spotlight.

The combination of vibrant color, athlete presence, and high value in stores turned the item into one of the most observed trends of the tournament.

Would you wear a pink boot inspired by World Cup players or do you prefer more traditional models? Share your opinion!

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Why did so many players take the field with pink boots at the opening of the 2026 World Cup and how much does it cost to follow this trend?

Models in vibrant tones caught attention in the game between Mexico and South Africa, boosted sports brands and are already appearing with prices reaching R$ 2,300

Pink cleats draw attention right at the World Cup debut

Prices of models can reach R$ 2,300

Models used by athletes can be even more expensive

Major brands bet on the same shade

Trend may continue during the World Cup

Will pink dominate the World Cup fields?

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