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The Initial Focus Will Be the Opening of the Xiaomi Store in Rio de Janeiro. Soon, More Stores Will Be Launched in São Paulo, Paraná, and Bahia. However, to Visit the Store, It Will Be Necessary to Schedule an Appointment
The investments from the Chinese company Xiaomi are bearing new fruit. The company announced that it will open new stores in Brazil, with Rio de Janeiro being the first state to be included. – RJ. Xiaomi also announced its intention to open stores in São Paulo, Paraná, and Bahia. The Chinese Xiaomi is beginning to expand its empire two years after its official arrival in Brazilian territory and intends to continue investing heavily to please the Brazilian audience.
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Xiaomi Invests to Grow in Brazil
Xiaomi arrived in Brazilian computer and phone stores just over two years ago. Before that, we could only purchase Xiaomi products online, either through the official site or from online representatives.
Few people in Brazil had the courage to get to know the brand, due to bad experiences with Chinese products. But many say that those who took the risk did not regret it. Xiaomi has been striving to improve its products more and more, with significant investments mainly in technology and design.
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After winning over the Brazilian audience, Xiaomi understood that it was time to take another step: to open more official stores in Brazil. The expansion process will continue from RJ.
Opening of Stores in São Paulo, Paraná, and Bahia
The expectation is that Rio de Janeiro will receive the store next month at Barra Shopping RJ, with an opening scheduled from September 9 to 12, 2021. Xiaomi anticipates a large crowd, but due to the Covid-19 pandemic, the company decided it will be necessary to schedule a visit to the new store through Xiaomi’s website. The time to explore the environment will be 15 to 20 minutes. More details about the opening will be available on the website.
Xiaomi Stands Out in the Brazilian Market
With this expansion project in Brazil, Xiaomi is not sparing investments and it is noticeable that strategic points were devised regarding the launch of the company’s new stores. Opening physical stores in the cities of RJ, SP, PR, and BA is part of the brand’s growth plan, so it was to be expected that cities with better traffic of technology products would be chosen to be part of this plan.
The competition for the top spot is tough between Xiaomi and other brands, such as Samsung. Both brands are constantly launching new and attractive products, increasing the level of competition in the market.
Even though the Rio de Janeiro store has not yet opened, fans of the brand are already eagerly waiting for the other four stores to be inaugurated in the country by the end of this year. Rumors suggest that São Paulo will receive the next store very soon. Curitiba and Salvador have not yet had their opening dates revealed for their respective stores.
