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Ranking Reveals Which Brands Offer The Best Customer Service And After-Sales Support In Brazil
The reputation of a car manufacturer on Reclame Aqui has become a decisive factor for those looking to buy a new or used car in Brazil. The platform, which gathers millions of consumer records, evaluated the main automobile manufacturers based on resolution index, average rating, and service quality.
The latest survey shows that traditional brands share space with newcomers who have arrived in the country focusing on technology, quality after-sales service, and greater closeness to consumers. See below the TOP 10 most highly rated manufacturers on Reclame Aqui in 2025.
1. Renault – Rating 9.1/10
Renault leads the ranking with a 9.1 overall rating and a resolution index of 95.5% from 760 complaints. The RA1000 seal, the highest on the platform, shows that the French brand has managed to establish itself not only in the sales market but also in customer trust and support.
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The 2026 electric Vitara arrives in Brazil and proves that Suzuki is not leaving: 4×4 traction, 184 hp, 61 kWh LFP battery, 293 km range, R$ 259,000, and a trunk capacity of 224 L.
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Hyundai has unveiled the Boulder, a square SUV with a body-on-frame design, 37-inch mud tires, and carriage-style doors that seems to be made to take on the Ford Bronco and the Scout Traveller in the United States.
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The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.
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The new Renault Koleos has a screen exclusively for the passenger that is invisible to the driver, heated rear seats, and 29 assistance systems, but its Chinese competitors cost R$ 40,000 less and deliver more power.
2. BMW – Rating 9.1/10
The German BMW comes in second with 9.1 points and a 94.2% resolution index. Even with a smaller volume of complaints (173), the luxury manufacturer maintains a standard of excellence in service, reinforcing its reputation for premium quality. It carries the RA1000 seal.
3. CAOA Chery – Rating 8.7/10
With over 1,829 records, CAOA Chery stands out for its high solution index (92.8%) and a rating of 8.7. The Sino-Brazilian manufacturer shows that its expansion strategy in the country is accompanied by efficient after-sales service. It carries the RA1000 seal.
4. GWM Motors – Rating 8.6/10
The Chinese GWM Motors, which recently arrived in Brazil, already occupies a prominent position with a rating of 8.6 and a resolution of 90.8% of 288 complaints. The brand promises to grow in the national market with hybrid and electric vehicles. It carries the RA1000 seal.
5. Honda Automóveis – Rating 8.5/10
Traditional in Brazil, the Japanese Honda maintains its credibility with a rating of 8.5 and a solution index of 90.5%. There were 796 records analyzed, confirming the manufacturer’s commitment to reliability and solid after-sales service. It carries the RA1000 seal.
6. Land Rover Brasil – Rating 9.1/10
The British Land Rover surprises with a rating of 9.1 and a resolution of 90.5%, despite a lower volume of complaints (62). The result proves the brand’s concern with the premium segment and high standard customers.
7. Kia Brasil – Rating 8.7/10
The South Korean Kia achieves a rating of 8.7 and distinguishes itself by resolving 100% of the 43 registered complaints. The performance reveals an agile and effective after-sales service, which may reinforce the brand’s comeback in the national market.
8. Chevrolet – Rating 8.6/10
The traditional Chevrolet, one of the sales leaders in Brazil, achieved a rating of 8.6 and a solution index of 92.1% from 1,352 records. Despite the high volume of complaints, the manufacturer shows efficiency in responding to consumers.
9. Volvo Cars – Rating 8.5/10
The Swedish Volvo, a reference in electric and hybrid vehicles, ranks with a rating of 8.5 and a 89.1% resolution index in 182 cases. The result confirms its innovative and responsible stance with Brazilian customers.
10. Mitsubishi – Rating 8.6/10
Closing the TOP 10, the Japanese Mitsubishi appears with a rating of 8.6 and 86.9% resolution in 255 complaints. The brand, known for its robust SUVs and rally tradition, maintains a good level of trust in the country.
Trust And After-Sales As A Competitive Differential
The ranking shows that customer service and efficiency in after-sales have become factors as important as design, technology, and engine performance. Brands like Renault, BMW, and CAOA Chery demonstrate that investing in reputation strengthens the relationship with Brazilian consumers, while new manufacturers like GWM are already gaining ground through serious support.
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